- Press Release
For Immediate Release
Istituto Marangoni Miami x Halston Design Challenge
MIAMI, May 18, 2022 – Istituto Marangoni Miami (IMM) is pleased to announce its latest design challenge with world-renowned fashion house, Halston. ‘With Love Halston’, a nonprofit organization led by Lesley Frowick, (Halston’s niece), will partner with the prestigious school to launch the Halston Challenge, a competition offering fashion design students the opportunity to design clothing inspired by Halston, by using sustainable Ultrasuede, the fabric popularized in the 1970s by founder and designer Roy Halston himself.
The fashion school’s latest collaboration allows students to get hands-on experience with a luxury brand and aims to educate rising designers on the genius of Halston, who was known for his minimalist, clean designs, often made of cashmere or the aforementioned Ultrasuede, creating a relaxed urban lifestyle look for American women.
The contest will occur in two rounds and competing students will design looks following a five-point criteria. Contest judges will be composed of approximately seven to eight senior executives from Halston.
For round one, students will create inspiration boards, paper sketches with fabric swatches, and front and back view flats, as well as fashion illustration sketches that might work as a current advertising page for Halston. Students will work under the guidance of project leader, IMM Dean and Director of Education, Massimo Casagrande.
The round one deadline is on June 10, 2022, when eight finalists will be selected to go on to the next round, while the round two deadline is August 19, 2022. Contest participants selected for round two will be asked to develop a finalized garment based on their capsule collection vision.
Three finalists will be revealed on November 28, 2022 and will receive special scholarships, and the opportunity to have their fashion illustrations published in FIDA: The Fashion Arts & Illustration Magazine. All eight selected fashion design finalists will exhibit their work during Art Basel Miami 2022.
“It is an honor for me to announce this partnership between Istituto Marangoni Miami and Halston, an iconic label that was ahead of its time and remains a beacon of signature American style,” said Istituto Marangoni Miami’s President, Hakan Baykam, “the introduction of Ultrasuede to the market revolutionized the way consumers viewed and bought sportswear in the 1970s. This competition serves to challenge young designers to consider the importance of fabrics their own designs at a moment in time when sustainability and wearability must be in sync.”
For more information, please visit www.istitutomarangonimiami.com
About Istituto Marangoni Miami
With a highly qualified academic team, combining European instructors and prominent local professionals, Istituto Marangoni offers a variety of fashion marketing courses and fashion graduate programs. The Miami School of Fashion offers students an unprecedented opportunity for innovation, inspiration, and creativity to build a promising future within the fashion and design industry.
About The Miami Fashion Foundation
The Miami Fashion Foundation’s primary purpose is to foster, nurture, develop and promote Miami as a natural choice for the creative industries, focused on fashion, and to establish a creative operation and network in Miami for fashion enterprises and companies of all sizes to flourish and call home. Generating a highly skilled and networked fashion workforce will draw even more creative design students and professionals to Miami, thus creating a self-sustaining cycle, first through education and skill training, then with networking and mentoring, and finally with the founding of innovative fashion corporations and companies who have open access to industry leaders, resources and capital.