The MA in Fashion Innovation & Luxury E-Commerce aims at training the fashion business entrepreneurs, managers and creative directors by giving participants the tools and knowledge necessary to investigate the most innovative and recent technologies in the modern retail environment. With these learned skills and knowledge, graduates will be able to drive the digital revolution within any organization and face the many challenges in global markets with leadership and new approaches applied to customer-centric experience.
Focus is placed on the impact of digital technologies for both online and offline retailing, integrating the various channels and experiences, while conducting a deep and comprehensive study of the entire fashion cycle from the blockchain to the marketing and multi-channel sales strategies.
Participants will understand that the strategic development of the Fashion Business environment is linked to the capability of understanding the tech-savy nomad consumers and global citizens of an omnichannel world.
The entrepreneurs of the future must familiarize themselves with the broad aspects of the new digital environment like blockchain, retail technologies and the digital transformation within the luxury sector.
During the course students will analyze digital marketing strategies and platforms to create innovative digital fashion business concepts, while constantly studying the impact, influence and relationship digital technology has on the industry, and the consumer.
While AR & AI and new consumer approaches in selling are covered, this program is not technical in nature and does not require a computer programming or software development background or previous course work.
The course equips students with relevant skills needed to question how fashion items are both made and sold, responding to digital and innovation challenges in terms of consumer requests, sustainability, and augmentation as well as also understanding how the different key roles; creatives, buyers, marketing professionals, and retailers, all interact in a digital and interconnected world.
The course equips students with relevant skills needed to be ready and skilled to face the challenges of tomorrow, applicable to many professional fields in the Fashion Industry.
The Master of Arts in Fashion Innovation & Luxury E-Commerce degree aims to provide an advanced and up-to-date knowledge on how to analyze the fashion and luxury market digital environment, to capitalize on new ideas and develop them effectively into e-business and digital solutions.
This course is aimed at participants that have previous undergraduate level study, a creative or business background, ready to apply the knowledge in fashion development projects and interact at Master level, or proven work experience.
Over the course of two years participants are taught how to become future entrepreneurs and managers, as well as the essential digital and innovation know-how, that represents today’s most relevant skill in the market, as companies face the new strategic challenges and business imperatives of the digital economy.
Program Title: Fashion Innovation and Luxury E-Commerce
Credential Issued: Master Of Arts
Program Delivery: On Campus
Program Length Credit Hours: 36
From the day I stepped into Marangoni Miami I felt at home. The teachers were strong, resourceful, and full of real-life experiences. I can say the skills, concepts, and mentorship I gained from Marangoni made it possible for me to win Project Runway 17 in 2019.
Sebastian Grey, MA in Fashion & Luxury Brand Management
Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.
Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.
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