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Brands & Branding Strategies

Students will study the strategic brand management process. This starts with conducting brand audits to identify strengths and weaknesses of brands, developing brand strategies, setting key performance indicators and defining execution plans. Branding topics such as brand equity, brand personality, brand identity and brand extensions will be studied, and students will be given the opportunity to research and critically analyze the application to luxury brands identifying key success factors and pitfalls. The Unit also explores contemporary branding topics such as digital branding, brand experience as well as rebranding, corporate social responsibility and globalization. The application of branding by fashion and luxury brands is an art which students will be able to master by being exposed to various frameworks, theories, case-studies and live projects. Students will develop their analytical, critical, research and communications skills but most importantly become creative problem solvers.

3 Credits
Duration: 15 weeks
Price: $1,500 USD




Raquel Lieven - Fashion Business

Marangoni’s Fashion Business course provided me with a real-time analysis of the fashion market as it grappled with the Covid pandemic. 

Download the Degree Programs Brochure

Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.

Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.

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As agreed in the Academic contract, Istituto Marangoni has the right to implement reasonable changes to the structure, contents and resources by aiming at continuous improvement of the course.

Istituto Marangoni Miami (IMM) is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current continuing education courses offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.