This course explores the ever-evolving world of marketing communication strategies, drawing on fashion industry case studies to help students to develop a deeper understanding of success factors. Media planning and strategy, public relations, sales promotions, direct marketing, CSR, the digital landscape of communications, fashion advertising and creative communication strategies, as well as laws and regulations associated with marketing communications are included amongst the topics.
Duration: 15 weeks
Price: $1,500 USD
Monday - Friday 9:30am - 5:00pm
Marangoni’s Fashion Business course provided me with a real-time analysis of the fashion market as it grappled with the Covid pandemic.
Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.
Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.
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As agreed in the Academic contract, Istituto Marangoni has the right to implement reasonable changes to the structure, contents and resources by aiming at continuous improvement of the course.
Istituto Marangoni Miami (IMM) is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current continuing education courses offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.