A fashion & luxury brand management masters degree at Istituto Marangoni Miami is a 16-month program that provides students with a thorough understanding of management and branding with training fit specifically for the fashion and luxury industry. Students participating in this program will learn concepts such as how to reach goals and sales by adapting communication, marketing, and promotional resources, and evaluate tangible and intangible elements of a brand in relation to the brand image and identity.
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Brand Pop-Ups Are the New Power Move
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Let’s face it, the majority of advertisements fail to deliver. But a market for pastel bananas in Los Angeles? A skincare drive-thru? A coffee shop with a tattoo parlor? People remember and post about that. Brands are beyond just selling in a world where attention is valuable and your feed is overflowing. They are putting […]
Masterpieces & Moneymakers: How Fine Art Impacts the World of Luxury Brands
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Luxury brands are not just about high-end products; they are narratives woven from art, culture, and exclusivity. This blog post delves into the intriguing relationship between fine art and global luxury brands, exploring how iconic artworks influence brand identity, enhance consumer perception, and create captivating experiences. From collaborations with renowned artists to innovative installations that […]
Notes On The Wings of Hermès
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On the Wings of Hermès is not your average brand activation. It’s a free, immersive theatrical experience in a waterfront hangar, showcasing the house’s commitment to craftsmanship; not through vitrines, curatorial texts, or product captions, but through live cinema, surreal storytelling, and a good dose of whimsy. It began at The Barker Hangar in Santa […]