Fashion is self-expression, and throughout our history, garments have been naturally adopted as canvases of self expression. Customization is the next step in self-expression.
Many contemporary fashion collaborations have been based on customization : OFFWHITE, Vetements, Supreme. Levi’s even offer customization at their Tailorshops inside their stores.
We are looking for a vision of what fashion will look like in 2021. A fashion future that empowers and emboldens the viewer and the wearer.
So, help contribute to the narrative of your generation: one where crowd funding, sub-cultures and social media platforms are encouraging the voice of a new generation to create fresh new global perspectives (sustainability; up-cycling etc.)