Lucas Chávez-Alcorta
Chief Marketing Officer, Marketing, Advertising, and Leadership Expert
Lucas completed the MBA in Creative Leadership at the Berlin School, spanning Europe, the United States, and Asia. With two decades of experience in Marketing, Advertising, BI, Fashion Marketing, and Public Relations across competitive markets in Latin America including Chile, Colombia, Mexico, and Peru.
He spearheads the marketing strategy for South America’s largest retailer and one of the most competitive e-commerce platforms in the region: Falabella.
Lucas has consistently ranked in the Top 5 most admired marketers in Colombia and Chile for six consecutive years. His extensive experience lies in crafting marketing and advertising campaigns across various sectors and categories.
Diversity and Inclusion stand as one of his passions. He is a recognized advocate for equality in Latin America, contributing leadership and visibility as an inclusion agent in corporations and diverse forums.
With over 50 awards in Marketing and Advertising across Latin America and the globe, his prowess in efficient creativity is undoubted.
