CONTENT CREATION FOR SOCIAL MEDIA

The Content Creation for Social Media program at Istituto Marangoni Miami offers an immersive, hands-on approach to mastering digital storytelling and content production. Through practical workshops, interactive projects, and mentorship from industry experts, students will explore the entire content creation process—from ideation and strategy to production and editing. The curriculum blends technical skills with creative innovation, teaching participants how to develop high-quality, engaging content that aligns with brand identities and audience expectations.

By the end of the Content Creation for Social Media program, students will have a deep understanding of how user-generated content drives brand success and audience engagement. They will develop the ability to create platform-specific content for Instagram, TikTok, Amazon, YouTube Shorts, and Facebook, ensuring their work aligns with brand identity and resonates with target audiences. Through expert-led training, students will refine their scripting and storytelling skills, learning to craft compelling narratives that capture attention and maintain viewer interest. They will also gain hands-on experience in shooting and editing high-quality photos and videos, mastering techniques to produce visually impactful content optimized for social media. Additionally, students will explore video structuring and post-production editing, applying best practices to create dynamic, attention-grabbing digital assets. By the end of the program, participants will have developed a professional media kit and a portfolio of polished, platform-ready content, equipping them with the skills and materials needed to pursue careers in content creation, social media marketing, and digital branding.

Students will have access to state-of-the-art digital content creation studios at Istituto Marangoni Miami, featuring professional cameras, lighting equipment, sound recording setups, and industry-standard editing software. Located in the Miami Design District, the school provides an inspiring creative hub surrounded by digital innovators, influencers, and luxury brands. Participants will work in an environment that simulates real-world content production settings, preparing them for the fast-paced demands of the social media industry.

To apply for the Content Creation for Social Media program, students must complete the online application form, providing personal details and selecting their preferred start date. Upon submission, applicants must pay the full tuition fee to secure their place in the program. Additionally, they are required to submit a copy of their ID and an updated resume. Once the application process is complete, students will receive an email with detailed enrollment information, including orientation materials and preparation guidelines for the start of the program.