Advice for Working with Family
For those navigating the complexities of working with family, Sofia has some sage advice, “always be respectful and considerate, regardless of the situation. Everyone likely shares the same ultimate goals but may have different ideas on how to achieve them. It’s important to remember this.” Some families prefer to keep work and personal lives separate, but for the Tcherassi family, they are closely intertwined. “For us, this works well. We are very liberal, always joking around, and there are no rules about not talking business,” she says.
Looking Ahead: Sofia Tcherassi's Vision for the Company
Sofia envisions the company staying true to its essence while expanding its reach. “I see our essence remaining the same, but I envision more women wearing our brand. For us, our clients are like family at the end of the day,” she shares.
Throughout her career in the fashion world, Sofia also engaged with Istituto Marangoni Miami, taking part in panel discussions and imparting her knowledge to aspiring designers. The Miami School of Fashion & Design serves as a successful center for fashion education, where students can receive guidance from industry expert Sofia, who combines creativity with a strong understanding of business.
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