Changes in the fashion and beauty industries are phenomenal. This is a consequence of the innovations that have arisen due to the growth of artificial intelligence and technology. These new developments in the industry have improved consumer experiences by merging physical and virtual worlds while also offering solutions to some of the chronic issues faced in the sector like product fit and personalization. For instance, at Istituto Marangoni Miami, we are exploring how these technological improvements are reshaping the sphere of fashion and empowering our students to become pioneers in this ongoing transition.
AI Personalized Shopping Experience
The use of AI technologies is fast becoming a norm in the fashion and beauty sectors, helping businesses such as Wander Beauty by offering a unique and tailored shopping experience. AI makes it possible for such brands to provide recommendations based on individual consumer needs including ideal makeup colors, suitable skin care products, etc. This helps to simplify the shopping experience substantially for consumers. It is also worth noting that through Artificial Intelligence, firms are not only slashing operational costs but also enhancing the operational experience.
AI does not stop with recommendations. AI also allows for the interaction of both businesses and consumers by allowing businesses to gather and evaluate consumer data. Content creation is enhanced, click rates are increased, and user engagements are optimized with AI-driven tools like Midjourney and Google Gemini. Inside the classroom, our students engage with these tools and acquire skills to use them meaningfully in the fashion sector.
Emotional Intelligence Meets Artificial Intelligence
Fashion and beauty are very personal industries. While AI may add value to the shopping experience, the emotional aspect, the love for style and personal belongings, in particular during important events, does not vanish. Therefore, the relationship between fashion and technology should be enhanced and not replaced.
Companies like Fit:Match.ai are closing this gap by employing body scanning technology and AI to address the most significant challenge faced in online fashion: securing an appropriate fit, thus minimizing returns in e-commerce. With technologies such as LIDAR (Light Detection and Ranging), which comes with iPhones, such possibilities for creating customized shopping experiences are likely to emerge. Thus, at Istituto Marangoni Miami, we help prepare our students on how to navigate around these opportunities, and technology with compassion in an advanced fashion market.
Augmented and Virtual Reality – Transforming Retail Experiences
Conceptually, Augmented Reality (AR) and Virtual Reality (VR) will help solve some major issues with fashion retail, including the problem of how the clothes actually fit. Even though the metaverse is yet to be adopted as the current industry standard, it is expected that AR and VR will provide a number of useful tools such as virtual fit options to decrease the friction in buying things over the internet.
Though some users still gravitate towards physical stores, the gap is redeemable with digital applications. For example, virtual try-ons for items like sunglasses are commonplace, particularly with expensive items that have limited utility. This technology does not only improve the purchasing process; it makes possible more engaging interactions between brands and consumers and expands the horizon of digital fashion and retail further.
IMM Embraces the Future of Fashion Technology
At Istituto Marangoni Miami, we strive to be at the forefront of incorporating new technologies within the fashion and beauty industries by preparing our students for when AI, AR, and VR will be part of everyday life. Just as the fashion world adapts to such changes, so do the horizons for brands that are willing to create products and services that intimately speak to consumers. AI and technology are not only regarded as something from a distant time, they are also changing the landscape of what is feasible in today’s fashion.
