Bachelors of Fine Arts in Fashion Business
The Fashion Business Bachelor degree program addresses all issues related to the marketing and development strategies of a brand, identifying the values that characterize the fashion identity of a company (equity).
From a strategic and market-oriented blend of the main perspectives in fashion business, this fashion merchandising degree covers business strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management, global distribution channels, as well as customer relationship management and CSR.
Fashion is an industry in constant evolution; therefore, both time-tested and contemporary marketing strategies are analyzed in order to achieve business goals. Students learn brand marketing and development strategies, identifying the values that characterize the identity and ‘signature’ of a product, or brand. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e- commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, students are able to measure profitability, ensure compliance with budgets and strategies, and implement specific cost control systems.
At the end of our fashion business bachelor degree in Miami, students undertake a research project resulting in a business plan for a start-up, or for existing brand development. This course teaches real-world business skills.
The Bachelor of Fine Arts in Fashion Business aims to provide students with a thorough knowledge and understanding of the different methods, processes, and types of businesses that are part of the wider picture of the global fashion industry.
Through a detailed perspective of fashion business management, students explore the fashion scene, analyze the competition, and evaluate product development, planning, promotion and sales channels, while collaborating with all business areas including design, production, marketing and sales departments. Fashion business professionals are able to evaluate the intrinsic characteristics of the garment or product, the evolution of consumer habits, lifestyles and the needs of the market. They understand techniques of sales and marketing, the target audience and setting a price range, and are skilled in coordinating business partners and employees.
The overall aim of the Fashion Business degree program is to provide students with an in-depth understanding of the principles of business practice, management, and marketing, via an in-depth exploration of how these principles operate within the confines of fashion and luxury.
Program Title: Fashion Business
Credential Issued: Bachelor Of Fine Arts
Program Delivery: On Campus
Program Length Credit Hours: 120
Marangoni has given me access to amazing teachers, industry leaders, great opportunities, and has encouraged me to better my leadership and business skills.
Being the mastermind behind the creative work is exciting and stepping outside of the business box is my mindset.
Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.
Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.
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