How AI and Technology are Shaping the Future of Fashion and Beauty

The use of AI technologies is fast becoming a norm in the fashion and beauty sectors, helping businesses such as Wander Beauty by offering a unique and tailored shopping experience. AI makes it possible for such brands to provide recommendations based on individual consumer needs including ideal makeup colors, suitable skin care products, etc. This helps to simplify the shopping experience substantially for consumers. It is also worth noting that through Artificial Intelligence, firms are not only slashing operational costs but also enhancing the operational experience.

AI does not stop with recommendations. AI also allows for the interaction of both businesses and consumers by allowing businesses to gather and evaluate consumer data. Content creation is enhanced, click rates are increased, and user engagements are optimized with AI-driven tools like Midjourney and Google Gemini. Inside the classroom, our students engage with these tools and acquire skills to use them meaningfully in the fashion sector.

Fashion and beauty are very personal industries. While AI may add value to the shopping experience, the emotional aspect, the love for style and personal belongings, in particular during important events, does not vanish. Therefore, the relationship between fashion and technology should be enhanced and not replaced.

Companies like Fit:Match.ai are closing this gap by employing body scanning technology and AI to address the most significant challenge faced in online fashion: securing an appropriate fit, thus minimizing returns in e-commerce. With technologies such as LIDAR (Light Detection and Ranging), which comes with iPhones, such possibilities for creating customized shopping experiences are likely to emerge. Thus, at Istituto Marangoni Miami, we help prepare our students on how to navigate around these opportunities, and technology with compassion in an advanced fashion market.