Nathalie Tessier
Nathalie Tessier
Fashion Business Program Leader
05 Dec 2024
upd: 25 Aug 2025

4 Average rating (1 reviews)

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How AI and Technology are Shaping the Future of Fashion and Beauty

Changes in the fashion and beauty industries are phenomenal. This is a consequence of the innovations that have arisen due to the growth of artificial intelligence and technology. These new developments in the industry have improved consumer experiences by merging physical and virtual worlds while also offering solutions to some of the chronic issues faced in the sector like product fit and personalization. For instance, at Istituto Marangoni Miami, we are exploring how these technological improvements are reshaping the sphere of fashion and empowering our students to become pioneers in this ongoing transition.

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future of fashion
future of fashion

AI Personalized Shopping Experience

The use of AI technologies is fast becoming a norm in the fashion and beauty sectors, helping businesses such as Wander Beauty by offering a unique and tailored shopping experience. AI makes it possible for such brands to provide recommendations based on individual consumer needs including ideal makeup colors, suitable skin care products, etc. This helps to simplify the shopping experience substantially for consumers. It is also worth noting that through Artificial Intelligence, firms are not only slashing operational costs but also enhancing the operational experience.

AI does not stop with recommendations. AI also allows for the interaction of both businesses and consumers by allowing businesses to gather and evaluate consumer data. Content creation is enhanced, click rates are increased, and user engagements are optimized with AI-driven tools like Midjourney and Google Gemini. Inside the classroom, our students engage with these tools and acquire skills to use them meaningfully in the fashion sector.

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Emotional Intelligence Meets Artificial Intelligence

Fashion and beauty are very personal industries. While AI may add value to the shopping experience, the emotional aspect, the love for style and personal belongings, in particular during important events, does not vanish. Therefore, the relationship between fashion and technology should be enhanced and not replaced.

Companies like Fit:Match.ai are closing this gap by employing body scanning technology and AI to address the most significant challenge faced in online fashion: securing an appropriate fit, thus minimizing returns in e-commerce. With technologies such as LIDAR (Light Detection and Ranging), which comes with iPhones, such possibilities for creating customized shopping experiences are likely to emerge. Thus, at Istituto Marangoni Miami, we help prepare our students on how to navigate around these opportunities, and technology with compassion in an advanced fashion market.

technology on the screen

Augmented and Virtual Reality – Transforming Retail Experiences

Conceptually, Augmented Reality (AR) and Virtual Reality (VR) will help solve some major issues with fashion retail, including the problem of how the clothes actually fit. Even though the metaverse is yet to be adopted as the current industry standard, it is expected that AR and VR will provide a number of useful tools such as virtual fit options to decrease the friction in buying things over the internet.

Though some users still gravitate towards physical stores, the gap is redeemable with digital applications. For example, virtual try-ons for items like sunglasses are commonplace, particularly with expensive items that have limited utility. This technology does not only improve the purchasing process; it makes possible more engaging interactions between brands and consumers and expands the horizon of digital fashion and retail further.

IMM Embraces the Future of Fashion Technology

At Istituto Marangoni Miami, we strive to be at the forefront of incorporating new technologies within the fashion and beauty industries by preparing our students for when AI, AR, and VR will be part of everyday life. Just as the fashion world adapts to such changes, so do the horizons for brands that are willing to create products and services that intimately speak to consumers. AI and technology are not only regarded as something from a distant time, they are also changing the landscape of what is feasible in today’s fashion.

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Technology is having a significant impact on fashion development, changing traditional processes and opening new opportunities for designers. The use of artificial intelligence helps create more complex and personalized solutions. It will be interesting to see how this shapes the future of the industry

Emily
July 15, 2025
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Our article, “How AI and Technology are Shaping the Future of Fashion and Beauty”, delves into the heart of this topic, offering fresh perspectives and inspiration for fashion enthusiasts. It shows how the idea resonates with today’s creative minds and influences the trends of tomorrow. By examining real-world examples, it reveals the strategies and ideas driving forward our industry.

If you’re ready to turn your passion into a career, our master’s in fashion design program equips you with the knowledge and skills to thrive. From strategic thinking to hands-on practice, you’ll learn to turn ideas into reality.

At Istituto Marangoni Miami, we nurture future leaders in fashion and design. Join a community where creativity meets business. Begin your journey today and help shape the future of style. Embrace the journey to become an industry innovator.