Fashion is self-expression, and throughout our history, garments have been naturally adopted as canvases of self-expression. Sub-cultures are the next step in self-expression. A Fashion Stylist requires research methodology, sociological overview and understanding, a taste for culture and subculture with the propensity to perform a personal vision of it, and above all organizational skills.
We believe you need to develop mental imagery, inventiveness, and an aesthetic sensibility to be able to be fashion stylist. Think of a specific subculture as an inspiration, analyze and study it and then develop your own contemporary interpretation of it. Think of what you see in the magazines or runways right now. By observing what surrounds us and what fascinates our creative soul we train our aesthetic eye, and we develop a sense of style.
Style is not just in the clothes, but we want you to show us how you perceive the theme you chose also in the choice of a location, music, casting, and atmosphere. We are looking for a vision of what fashion will look like in 2020. A fashion future that empowers and emboldens the viewer and the wearer.
So, help contribute to the narrative of your generation: one where crowd funding, sub-cultures and social media platforms are encouraging the voice of a new generation to create fresh new global perspectives (sustainability; up-cycling etc.)