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DEADLINE TO APPLY: Thursday May 2nd , 2024

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Graduate Programs

Master’s program in fashion & luxury brand management

DEADLINE TO APPLY: Thursday May 2nd , 2024

Although located in the heart of the Miami Design District, the school upholds the same authentic European feel with the vital pillar of Italianness while inspiring students to explore the artistic surrounding areas to bring back onto their studies. Istituto Marangoni Miami offers a first-rate curriculum and learning experience as a top fashion school for all of its students in every program. Students who complete the masters in fashion business management await being inducted in the same Marangoni alumni group as Alessandro Sartori, Franco Moschino, and Domenico Dolce.

What Courses Will I Take in the MA of Fashion & Luxury Brand Management Program?

Students in the master of fashion & luxury brand management program will complete a total of 36 credits. The goal of attending a masters program is to further your learning, knowledge and skill set to be better adapted for the professional industry along with any circumstances that may arise. In this case, the fashion & luxury brand management master’s focuses on marketing strategies and analysis, digital and media planning, creative product production, and performance, branding, and innovation management in order to establish a strong business brand. Each class is sized to approximately 15-20 students so that instructors can fully focus on the individual student’s needs and give personalized attention.

Why Should I Attend the Master in Fashion & Luxury Brand Management at Istituto Marangoni Miami?

Skills like how to adapt communication, promotions, and marketing techniques are essential for meeting sales goals for luxury businesses as well as being able to create desire, build consumer relationships and loyalty, and encourage purchases. The school offers high-quality classrooms, workspaces, fashion technology, and an expansive network of experienced alumni, instructors, and faculty to depend on during the students’ time studying. Attending Istituto Marangoni Miami as a master of fashion & luxury brand management student grants a wide variety of one-of-a-kind opportunities to apply learned techniques and gain experience in real world circumstances. The following are just a few of the events that a student in the MA fashion and luxury brand management program would participate in:

  • Miami Art Basel
  • Chanel Cruise Collection Runway Show
  • Paraiso Miami Beach – Miami Swim Week
  • National and International Fashion Weeks – New York, Costa Rica, Panama, Dominican Republic
  • Mentorships and competitions with names like Alexandre Birman and With Love Halston

What Can You Do with a Masters in Fashion and Luxury Brand Management?

Students in the master of fashion and luxury brand management program learn to study the industry in order to attract consumers and maintain their interest while also improving the management of the brand in the aspects of business and organization. The course highlights key concepts that are essential to managing a brand such as adapting communication, promotional, and marketing strategies in order to boost sales targets and accomplish goals. Essentially, the objective is to assess the brand and align it to the best business methods in order to promote sales, grow consumer relations and establish loyalty, all to meet the expectations and vision of the brand.

Average Salary for Careers with an MA of Fashion & Luxury Brand Management

An MA fashion and luxury brand management degree opens the doors to many roles in the fashion industry for those who are interested in more creative, business, and organizational positions, or roles that are a combination of all three aspects. The roles inspect the responsibility and impact of social media and marketing strategies in relation to consumer behavior and engagement plus how they push forward the identity and vision of a brand based on changing influences and trends. The following are the salaries per year made of the most common careers paths than can branch from the master in fashion and luxury brand management degree:

  • Strategic Planner: between $79,000 and $131,000
  • Operations Manager: between $78,000 and $130,000
  • Communication Manager: between $68,000 and $110,000
  • Retail Manager or Director: between $53,000 and $82,000 or between $132,000 and $233,000
  • Brand Manager or Strategist: between $60,000 and $97,000 or between $68,000 and $112,000

Admissions Criteria for Master of Fashion & Luxury Brand Management

To continue your education in the world of fashion, submit your application by the deadline of the semester of choice. With the submission of an application, a non-refundable $100 fee is required. Once your application is submitted, a Marangoni Miami coach will reach out to help organize all of the required information to put together a complete admissions folder. The following documents are necessary for a complete application for the master of fashion & luxury brand management program:

  • U.S. Identification
  • Personal statement
  • An updated resume/CV
  • Declaration of finances
  • Proof of high school completion, GED, or secondary education
  • Proof of completion of a bachelor’s degree program
  • A fully completed and signed enrollment agreement
  • Optional: portfolio or samples of work

All documents will be reviewed and an admissions interview will be conducted, where afterwards the applicant will be notified with a final admissions decision.

Note: Currently, student visas are not available for our Master Fashion & Luxury Brand Management degree.

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CONTACT

miami@immiami.com
305.424.9434
3rd Floor Office - 301

OFFICE HOURS

Monday - Friday 9:30am - 5:00pm

Upcoming Events

Masters In Fashion Management Tuition Cost
ProgramsCredit HoursTotal Per Credit Hour – In personTotal Per Credit Hour – OnlineApplication Fee
Masters In Fashion Management36$1395$1000$100

* See Academic Calendar for dates. Initial registration for fashion studies after the end of the Drop/Add period will incur a $100 late registration fee.

The other registration fees are due on or before the last day to register for any given semester. Students should consult the Academic Calendar regarding the registration deadline. Students will not be officially enrolled in Istituto Marangoni Miami until all fees are fully paid. Any students owing money to Istituto Marangoni Miami, regardless of the debt, will not be permitted to register

Enrollment

Admissions Requirements

Istituto Marangoni Miami Tuition

 

Semester Start/End202220232024
Spring Semester StartJanuary 10th, 2022January 9th, 2023January 8th, 2024
Spring Semester EndMay 5th, 2022May 3rd, 2023April 30th, 2024
Summer Semester StartMay 9th, 2022May 10th, 2023May 8th, 2024
Summer Semester EndAugust 23rd, 2022August 24th, 2023August 23rd, 2024
Fall Semester StartSeptember 1st, 2022September 4th, 2023September 2nd, 2024
Fall Semester EndDecember 20th, 2022December 21st, 2023December 19th, 2024
To apply for admission to Istituto Marangoni Miami undergraduate programs, students looking to study luxury brand management must:Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and a non-refundable application fee of US $100.To enroll, an applicant must complete the following:

  •  Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
  • Provide evidence of high school completion, GED, or evidence of secondary education.
  • Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
  • Submit a Resume/CV with previous work experience or accomplishments.
  • Submit a fully completed and signed enrollment agreement.
  • Complete a financial plan with Student Financial Services.

Additional requirements for the graduate program.

In addition to the above requirements, applicants seeking admission to the graduate program must also provide:

  • Evidence of the successful completion of a bachelor’s degree program.
  • An updated resume or curriculum vitae.
  • Students may submit a portfolio or samples of work; however, these are optional.

For students who choose to submit,please contact Istituto Marangoni in case you have any additional questions, or download our program brochure.You can email us at: miami@immiami.com

 

For more information on Istituto Marangoni Miami Tuition please visit our For more information on Istituto Marangoni Miami Tuition please visit our Admissions page here.

Enrollment

 

Semester Start/End202220232024
Spring Semester StartJanuary 10th, 2022January 9th, 2023January 8th, 2024
Spring Semester EndMay 5th, 2022May 3rd, 2023April 30th, 2024
Summer Semester StartMay 9th, 2022May 10th, 2023May 8th, 2024
Summer Semester EndAugust 23rd, 2022August 24th, 2023August 23rd, 2024
Fall Semester StartSeptember 1st, 2022September 4th, 2023September 2nd, 2024
Fall Semester EndDecember 20th, 2022December 21st, 2023December 19th, 2024

Admissions Requirements

To apply for admission to Istituto Marangoni Miami undergraduate programs, students looking to study luxury brand management must:Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and a non-refundable application fee of US $100.To enroll, an applicant must complete the following:

  •  Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
  • Provide evidence of high school completion, GED, or evidence of secondary education.
  • Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
  • Submit a Resume/CV with previous work experience or accomplishments.
  • Submit a fully completed and signed enrollment agreement.
  • Complete a financial plan with Student Financial Services.

Additional requirements for the graduate program.

In addition to the above requirements, applicants seeking admission to the graduate program must also provide:

  • Evidence of the successful completion of a bachelor’s degree program.
  • An updated resume or curriculum vitae.
  • Students may submit a portfolio or samples of work; however, these are optional.

For students who choose to submit,please contact Istituto Marangoni in case you have any additional questions, or download our program brochure.You can email us at: miami@immiami.com

 

Istituto Marangoni Miami Tuition

For more information on Istituto Marangoni Miami Tuition please visit our For more information on Istituto Marangoni Miami Tuition please visit our Admissions page here.

VOICES

Sebastian Grey - Master of Fashion & Luxury Brand Management

From the day I stepped into Marangoni Miami I felt at home. The entire faculty is strong, resourceful, and full of real-life experiences within the world of fashion. This was exactly what I needed to improve my concepts and ideas around fashion. Furthermore, the skills, concepts, and mentorship I gained from Marangoni made it possible for me to win Project Runway 17 in 2019.

COURSE LISTS

Fashion & Luxury Brand Management Courses

Number Course Title Credits

LBM511

Future of Fashion

2

Two (2) semester credit hours

It is essential for students who study Fashion and Luxury Brand Management to be aware of the context in which the industry operates and the key drivers that impact that industry. This forward-looking course supports a core understanding of the world of luxury fashion, from micro and macro trends and forecasting, to the significant social and cultural movements that affect the industry, such as digitality, innovation, sustainability and ethical considerations, as well as emerging international fashion centers.

Prerequisite(s): None

LBM512

Strategic Marketing & Retail Analysis

3

Three (3) semester credit hours

This course provides a strong theoretical framework from which to understand and apply fashion marketing techniques. Students will study marketing segmentation, targeting, positioning, planning and the marketing mix with particular reference to the retail environment, as well as analyzing fashion consumer markets and the principles of consumer behavior. Students will develop an understanding of different perspectives to fashion marketing and apply these to real world situations through project work.

Prerequisite(s): None

LBM513

Communication Strategies

3

Three (3) semester credit hours

This course explores the ever-evolving world of marketing communication strategies, drawing on fashion industry case studies to help students to develop a deeper understanding of success factors. Media planning and strategy, public relations, sales promotions, direct marketing, CSR, the digital landscape of communications, fashion advertising and creative communication strategies, as well as laws and regulations associated with marketing communications are included amongst the topics.

Prerequisite(s): None

LBM514

Research Methods

2

Two (2) semester credit hours

Research Methods supports students in developing the core competencies and academic rigor required for study at postgraduate level. Through a series of lectures and activities, students will be able to gain the theoretical and practical understanding needed to create effective coursework and capstone project proposals. Lectures will cover the reflective process, the review of literature, research methodologies, structuring research.

Prerequisite(s): None

LBM515

Developing Brand Identities

1

One (1) semester credit hour

Well produced, brand-appropriate presentation of work is considered a benchmark of professionalism in the luxury fashion industry. This course will support students in developing the ability to make sound judgements about how work may be persuasively presented and the different visual strategies that may be employed. An understanding of the principles of visual communication for a specialist and non-specialist audience are addressed through workshops in Adobe Photoshop, Illustrator and InDesign.

Prerequisite(s): None

LBM516

Role of Design & Creativity

2

Two (2) semester credit hours

Creative flair coupled with market awareness are advantageous in luxury brand management. This course supports students’ ability to think critically and creatively in the proposal of innovative fashion products for a specified luxury brand. Based on in-depth brand and market research, students will generate and justify a well devised, brand-appropriate collection, building on trend forecasts and the application of personal design research, collection of fabric samples, developing a color story and mood board and producing technical information for the range.

Prerequisite(s): None

LBM517

Fashion Product Development

3

Three (3) semester credit hours

In order to develop a successful branded product and take it to market, students need a good understanding of the processes involved. In this course, they will develop essential product development skills for a given market. This course works in conjunction with The Role of Creativity to form a cohesive package of specialist learning. The range will be presented from concept to consumer, enabling students to further develop their understanding of the application of creative thinking, brand analysis and the interpretation of key brand aesthetics, through to product development and production. The importance of developing effective strategies for supply chain management will also be addressed, and the growing imperative for sustainable sourcing.

Prerequisite(s): None

LBM518

Commercialization & Retail

1

One (1) semester credit hour

New and evolving landscapes of the fashion retail environment are explored, through the analysis of innovative visual merchandising strategies for online retailing, bricks and mortar retailing and omni-channel retailing, as key to contemporary commercialization strategies.

Prerequisite(s): None

LBM519

Brands & Branding Strategies

1

Three (3) semester credit hours

Students will study the strategic brand management process. This starts with conducting brand audits to identify strengths and weaknesses of brands, developing brand strategies, setting key performance indicators and defining execution plans. Branding topics such as brand equity, brand personality, brand identity and brand extensions will be studied, and students will be given the opportunity to research and critically analyze the application to luxury brands identifying key success factors and pitfalls. The Unit also explores contemporary branding topics such as digital branding, brand experience as well as rebranding, corporate social responsibility and globalization. The application of branding by fashion and luxury brands is an art which students will be able to master by being exposed to various frameworks, theories, case-studies and live projects. Students will develop their analytical, critical, research and communications skills but most importantly become creative problem solvers.

Prerequisite(s): None

LBM521

Intellectual Property Rights

1

One (1) semester credit hour

Essential to the contemporary fashion brand, the concept of authorship is explored, as well as licensing rights and the protection of intellectual property. Other contractual instruments for developing brands are explored: joint ventures agreements, co-operation agreements, distribution and agency, agreements, other relevant provisions. The challenges of counterfeiting are also expounded.

Prerequisite(s): None

LBM522

Business of Luxury

3

Three (3) semester credit hours

This course investigates the various meanings of luxury and provides an in-depth analysis of the main pitfalls, similarities and differences between Premium and Luxury concepts. The course looks at how luxury brands evolve to respond to changing habits and trends in consumption, without losing their DNA and their codes. Using examples and cases from the world of luxury, there is a strong focus on the main business models adopted by various luxury brands to grow within a global conglomerate or as independent.

Prerequisite(s): None

LBM523

Managing Luxury

3

Three (3) semester credit hours

This course covers various aspects of luxury brand management, through understanding the concepts and strategies of brand valuations, performance management, growth, and market entry. A range of tools, methods and techniques will be discussed and analyzed in the context of their usefulness to integrate theory intro real life examples and cases from the luxury world. Together with the Business of Luxury, this course assesses the current opportunities and challenges facing luxury brands through a deep understanding of the critical success factors needed to succeed and grow in the luxury industry.

Prerequisite(s): None

LBM524

Creating, Communicating & Luxury

1

One (1) semester credit hour

This course will apply strategies for the creation, communication and delivery of luxury, based on a critical analysis of the visual and experiential language of luxury. Students will explore the main ingredients required to create luxury, identify brand codes for communications strategies as well as formulating operating procedures to deliver coherent brand experiences at every touch point. How the luxury service culture strives to deliver wow experiences online and offline will be analyzed. Furthermore, students will examine the strong links between luxury brands, the arts and philanthropy. Here students will be given the opportunity to be entrepreneurial and revive or create a luxury brand.

Prerequisite(s): None

LBM525

Fashion Entrepreneurs

2

Two (2) semester credit hours

Complementing the course in Creating, Communicating and Delivering Luxury, this course supports the development of entrepreneurial skills. The ability to identify and exploit professional opportunities is essential to work with luxury brands or for those who wish to establish their own brands. Concepts of self-branding and the strategic development of professional networks is also covered in this course.

Prerequisite(s): None

LBM601

Capstone Project

6

Six (6) semester credit hours

The capstone project represents the culmination of a student’s academic learning and may take a variety of forms. Students may select a course of personal and professional interest and relevance and conduct and document an in-depth investigation into the topic. Students will meet with a designated supervisor to support them through the development of their project. Outcomes may be a final collection, a product, a presentation, a short film or an academic paper that will be presented and orally defended to a panel of tutors and experts in the field.

Prerequisite(s): All LBM 500-level courses.

Total Program Credits:

-

36

Download the Degree Programs Catalog

Welcome to a realm of boundless creativity and academic excellence. At Istituto Marangoni Miami, we're not just an institution; we're a transformative journey that propels you into a world of possibilities. Our Degree programs, meticulously curated to reflect the pulse of the fashion and design industry, stand as testaments to our commitment to nurturing future leaders and innovators. Within the pages of our catalog lies a narrative of aspiration, expertise, and artistic endeavor. It's a story that unfolds against the backdrop of high-end international locations, where the echoes of Italian history and culture intermingle with modernity. It's a celebration of talent and ambition, where the pursuit of knowledge is intertwined with the pursuit of style.

As you explore our captivating story, you'll discover a rich tapestry of experiences that shape the Istituto Marangoni journey. Istituto Marangoni Miami can be a chapter in your life, a chapter that transcends traditional education to embrace hands-on learning, mentorship from industry luminaries, and an unwavering dedication to pushing boundaries. In these pages, you'll catch a glimpse of what awaits you: a vibrant community of like-minded individuals, a world-class faculty, and a curriculum that blends academic rigor with practical mastery. This is an invitation to embark on a voyage of self-discovery and growth, where you'll be empowered to take your place amongst the stars of the fashion and design cosmos. So, explore, dream, and envision the possibilities that lie ahead.

Apply Download catalog

FAQ

What is a Master in Fashion & Luxury Brand Management?

A fashion & luxury brand management masters degree at Istituto Marangoni Miami is a 16-month program that provides students with a thorough understanding of management and branding with training fit specifically for the fashion and luxury industry. Students participating in this program will learn concepts such as how to reach goals and sales by adapting communication, marketing, and promotional resources, and evaluate tangible and intangible elements of a brand in relation to the brand image and identity.

What Can You Do with a Masters in Fashion & Luxury Brand Management?

Graduates in the masters in fashion & luxury brand management degree are able to take their skills with them towards the path that most interests them whether it’s as a social media and digital manager, content creator, communication specialist, or in brand management and innovation. The combination of business management and organization skills are essential in the fashion and luxury brand industry to engage and maintain consumers plus improve overall brand management in various aspects.

How Do I Get into the Fashion & Luxury Brand Management Master’s Program?

Those interested in fashion and luxury brand management are able to apply to Istituto Marangoni Miami under the masters program to expand their knowledge and skills to use in the fashion industry in order to excel professionally. By submitting an application, Marangoni Miami will consider all applicants and determine an admissions decision once all the application requirements are completed. Those applying must have previously completed a bachelor’s degree.

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