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SPRING DEADLINE TO APPLY: THURSDAY, OCTOBER 6TH, 2022

Master Fashion & Luxury Brand Management Master's Degree

The task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization – this course addresses both areas; fashion and luxury brand management together with business management and organization skills.

Participants learn how to adapt communication, marketing and promotional techniques to reach goals and sales targets, and fully apply the key strategies of luxury businesses. By concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the luxury management master’s course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging, and labelling.

A successful brand manager works on all of these aspects. They become experts in making key branding decisions including brand extension and brand repositioning and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies.

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The impact of social media has changed the face of communication, and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – all keys to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.

This stimulating course prepares participants with specialized knowledge in Brand Management to support a future career in the fashion, luxury and creative industries.

At the master’s degree level, intensive coursework and home study may be assigned. Areas of study include:

• Luxury brand analyses and marketing strategies 
• Strategic branding and innovation management 
• Media planning and digital communication 
• Product creativity and production 
• Contemporary issues in fashion 
• Performance management, growth and market entry 
• Commercialization and retail in luxury 
• Research methodologies


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The Master of Arts (MA) program in fashion and luxury brand management aims to provide in-depth knowledge of management and branding, specifically for the fashion and luxury goods industries.
The Master in Fashion Management course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.

In this 36-credit fashion management program, participants are taught how to create desire, motivate and build consumer loyalty through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy; Master of Arts in Miami.


Program Title: Fashion & Luxury Brand Management
Credential Issued: Master Of Arts
Program Delivery: On Campus
Program Length Credit Hours: 36

 
 

Fashion & Luxury Brand Management Master’s Degree

Master of Arts

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Sebastian Grey - Master of Fashion & Luxury Brand Management
From the day I stepped into Marangoni Miami I felt at home. The entire faculty is strong, resourceful, and full of real-life experiences within the world of fashion.
 
This was exactly what I needed to improve my concepts and ideas around fashion. Furthermore, the skills, concepts, and mentorship I gained from Marangoni made it possible for me to win Project Runway 17 in 2019.

Course Lists

Download the Degree Programs Brochure

Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.

Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.

For more information, you can also visit our Instagram profile.