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DEADLINE TO APPLY: Thursday May 2nd , 2024

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Online master’s program in digital communication & social media strategy

DEADLINE TO APPLY: Thursday May 2nd , 2024

Introduced to the heart of the Miami Design District in 2018, Istituto Marangoni Miami encourages its students to explore the surrounding areas filled with art and culture to then transfer that inspiration into the classroom. Although in the U.S., Marangoni Miami still upholds the pillar of Italianness throughout the school so that students receive an authentic European experience. After graduation, students will become part of the Istituto Marangoni alumni group alongside fashion figures like Domenico Dolce, Franco Moschino, and Alessandro Sartori. Students of the online master’s degree digital communication & social media strategy program are not only granted a comprehensive education but also a supportive network of faculty, alumni, and peers, immersive classroom environments, and continuous professional opportunities in the fashion industry. Applicants of the master’s program must have previously completed a bachelor’s degree in order to apply and be accepted into the graduate program.

What Courses Will I Take in the Online Master’s Degree Digital Communication & Social Media Strategy Program?

With participants having to complete 36 credit hours, the program focuses on a wide range of subjects and topics to create a well-rounded fashion professional once exposed to the industry. The courses will highlight varying aspects of the field ranging from consumer behaviors to email marketing strategies in order to provide students with the full experience to become successful after graduation. The goal is to meet and exceed the expectations of the brands by applying the topics of communication through social, written, and virtual campaigns channels and pinpointing the connection between the brand and the identity with its consumers and their behavior and digital interactions. As the virtual master’s digital communication & social media strategy program is an advanced level of study, students must be aware of the intensive coursework required.

What Can I Do with an Online Master’s in Digital Communication & Social Media Strategy?

Combining the fashion industry with creativity and business, the online master’s in digital communication and social media strategy branches into various potential career paths such as content creator, brand management and innovation, digital manager, and communication specialist. The online master’s program prepares students to identify and establish the connection between the brand and its consumers through the methods of social media management, creative direction, and strategic communication planning. By accomplishing this understanding, participants become skilled in digital communication and social media management plus the opportunities it brings when linked with the industry of luxury brands and fashion with the behavior of consumers to better express the identity of the brand and exceed its goals. For the online program, participants have the flexibility to complete their degree from anywhere and although the on-campus resources may be available to them, the curriculum continues to be extensive and in-depth for a full understanding.

Average Salary for the Online Masters in Digital Communication & Social Media Strategy

By completing the virtual master’s in digital communication & social media strategy, the potential career paths will be similar to the in-person master’s in digital communication & social media strategy. The program trains students to recognize the vital link between digital technology and the influence on consumers and their behaviors. The following are the average salaries of the roles most common in the industry of fashion directly linked to digital communication and social media strategy:

  • Content Creator: between $30,000 and $70,000
  • Digital Creative Director: between $70,000 and $200,000
  • Communication Specialist: between $35,000 and $85,000
  • Social Media and Digital Manager: between $45,000 and $70,000
  • Brand Management and Innovation: between $90,000 and $160,000

Admissions Criteria for Online Master’s Degree Digital Communication & Social Media Strategy

Advance your professional skills from wherever you are by submitting an application to our virtual master’s in digital communication and social media strategy. Your application submission requires a non-refundable $100 application fee and must be completed by the semester deadline of your choosing. An application coach from Istituto Marangoni Miami will be in contact with you to help organize a complete admissions folder with the necessary information. The following are the documents needed for a complete application folder:

  • U.S. Identification
  • Personal statement
  • An updated resume/CV
  • Declaration of finances
  • Proof of high school completion, GED, or secondary education
  • Proof of completion of a bachelor’s degree program
  • A fully completed and signed enrollment agreement
  • Optional: portfolio or samples of work

An admissions interview will be coordinated once all of the required documents have been gathered and reviewed. Afterwards, the applicant will receive an official admissions decision. Being accepted to Marangoni Miami grants students with access to a hands-on learning environment, a wide network of accomplished faculty and alumni, current fashion technology, state-of-the-art classrooms and work spaces, plus a multitude of opportunities to expand your professional experience in the fashion industry.

Note: Currently, student visas are unavailable for our Master Digital Communication and Social Media Strategy degree.

CONTACT

miami@immiami.com
305.424.9434
3rd Floor Office - 301

OFFICE HOURS

Monday - Friday 9:30am - 5:00pm

Upcoming Events

Online Master’s In Digital Communication Tuition Cost
ProgramsCredit HoursTotal Per Credit Hour – In personTotal Per Credit Hour – OnlineApplication Fee
Online Master’s In Digital Communication36$1395$1000$100

* See Academic Calendar for dates. Initial registration for fashion studies after the end of the Drop/Add period will incur a $100 late registration fee.

The other registration fees are due on or before the last day to register for any given semester. Students should consult the Academic Calendar regarding the registration deadline. Students will not be officially enrolled in Istituto Marangoni Miami until all fees are fully paid. Any students owing money to Istituto Marangoni Miami, regardless of the debt, will not be permitted to register

Enrollment

Admissions Requirements

Course Description

Career Oportunities

Istituto Marangoni Miami Tuition

Semester Start/End202220232024
Spring Semester StartJanuary 10th, 2022January 9th, 2023January 8th, 2024
Spring Semester EndMay 5th, 2022May 3rd, 2023April 30th, 2024
Summer Semester StartMay 9th, 2022May 10th, 2023May 8th, 2024
Summer Semester EndAugust 23rd, 2022August 24th, 2023August 23rd, 2024
Fall Semester StartSeptember 1st, 2022September 4th, 2023September 2nd, 2024
Fall Semester EndDecember 20th, 2022December 21st, 2023December 19th, 2024

To apply for admission to Istituto Marangoni Miami undergraduate programs, an applicant must:

  • Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and
  • A non-refundable application fee of US $100.

To enroll, an applicant must complete the following:

  •  Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
  • Provide evidence of high school completion, GED, or evidence of secondary education.
  • Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
  • Submit a Resume/CV with previous work experience or accomplishments.
  • Submit a fully completed and signed enrollment agreement.
  • Complete a financial plan with Student Financial Services.

Additional requirements for the graduate program.

In addition to the above requirements, applicants seeking admission to the graduate program must also provide:

  • Evidence of the successful completion of a bachelor’s degree program.
  • An updated resume or curriculum vitae.
  • Students may submit a portfolio or samples of work; however, these are optional. Students who choose to submit, please

in case you have any additional question, you can email us at: miami@immiami.com

DCSMS  526- 538
DCSMS 602

DCSMS 526 Internet Law & Ethics 1cr
DCSMS 527 Experiential Consumer Behaviors 2cr
DCSMS 528 Social Media Management & Analytics 3cr
DCSMS 529 Communication Strategies 3cr

DCSMS 530 The Evolution of Fashion Media 1cr
DCSMS 531 Research Methods 2cr (LBM514)
DCSMS 532 Digital Technologies & Creative Direction 3cr
DCSMS 533 Digital Advertising & Online Media 3cr

DCSMS 534 Email Marketing Strategies 1 cr
DCSMS 535 New Digital Tools 2 cr
DCSMS 536 Creative Content & Digital Writing 3 cr
DCSMS 537 Graphic Design, layout and post productions 3cr

DCSMS 538 Experiential Media 3cr
DCSMS 602 Capstone Project 6cr

Social media and digital manager
Content creator
Communication specialist
Digital Creative Director
Brand Management and Innovation

For more information on Istituto Marangoni Miami Tuition please visit our For more information on Istituto Marangoni Miami Tuition please visit our Admissions page here.

Enrollment

Semester Start/End202220232024
Spring Semester StartJanuary 10th, 2022January 9th, 2023January 8th, 2024
Spring Semester EndMay 5th, 2022May 3rd, 2023April 30th, 2024
Summer Semester StartMay 9th, 2022May 10th, 2023May 8th, 2024
Summer Semester EndAugust 23rd, 2022August 24th, 2023August 23rd, 2024
Fall Semester StartSeptember 1st, 2022September 4th, 2023September 2nd, 2024
Fall Semester EndDecember 20th, 2022December 21st, 2023December 19th, 2024

Admissions Requirements

To apply for admission to Istituto Marangoni Miami undergraduate programs, an applicant must:

  • Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and
  • A non-refundable application fee of US $100.

To enroll, an applicant must complete the following:

  •  Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
  • Provide evidence of high school completion, GED, or evidence of secondary education.
  • Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
  • Submit a Resume/CV with previous work experience or accomplishments.
  • Submit a fully completed and signed enrollment agreement.
  • Complete a financial plan with Student Financial Services.

Additional requirements for the graduate program.

In addition to the above requirements, applicants seeking admission to the graduate program must also provide:

  • Evidence of the successful completion of a bachelor’s degree program.
  • An updated resume or curriculum vitae.
  • Students may submit a portfolio or samples of work; however, these are optional. Students who choose to submit, please

in case you have any additional question, you can email us at: miami@immiami.com

Course Description

DCSMS  526- 538
DCSMS 602

DCSMS 526 Internet Law & Ethics 1cr
DCSMS 527 Experiential Consumer Behaviors 2cr
DCSMS 528 Social Media Management & Analytics 3cr
DCSMS 529 Communication Strategies 3cr

DCSMS 530 The Evolution of Fashion Media 1cr
DCSMS 531 Research Methods 2cr (LBM514)
DCSMS 532 Digital Technologies & Creative Direction 3cr
DCSMS 533 Digital Advertising & Online Media 3cr

DCSMS 534 Email Marketing Strategies 1 cr
DCSMS 535 New Digital Tools 2 cr
DCSMS 536 Creative Content & Digital Writing 3 cr
DCSMS 537 Graphic Design, layout and post productions 3cr

DCSMS 538 Experiential Media 3cr
DCSMS 602 Capstone Project 6cr

Career Oportunities

Social media and digital manager
Content creator
Communication specialist
Digital Creative Director
Brand Management and Innovation

Istituto Marangoni Miami Tuition

For more information on Istituto Marangoni Miami Tuition please visit our For more information on Istituto Marangoni Miami Tuition please visit our Admissions page here.

VOICES

Clark Rosen - MA Luxury & Fashion Brand Management

When I decided to study at Marangoni Miami I had a vague idea of what I wanted to do, and the course helped me fine-tune it until I was ready to launch my own swimwear brand.

COURSE LISTS

Course Description

Number Course Title Credits

DCSMS526

INTERNET LAW & ETHICS

1

One (1) semester credit

Essential to the contemporary fashion industry, internet law and ethics is related to computer and information ethics and the key processes and institutions shaping the technology landscape, and how brands are adapting to accommodate emerging technologies and practices. The course explores issues such as participant knowledge and consent, online privacy and, cybersecurity, intellectual property issues, domain name, copyrights, and social media regulations.

Prerequisite(s): None

DCSMS527

EXPERIENTIAL CONSUMER BEHAVIORS

2

Two (2) semester credits

The aim of this course is for participants to understand more about the ultimate customer experience in a new phygital (physical place and digital space) context. They are introduced to new customer experience frameworks by exploring the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) as well as strategies using online surveys, contests, quizzes, and HTML5 games.

Prerequisite(s): None

DCSMS528

SOCIAL MEDIA MANAGEMENT & ANALYTICS

3

Three (3) semester credits

The Social media management and analytics course introduces participants to tools and practices used by social media, marketing, and communications teams to identify successful practices, target demographics, and analyze real-time consumer practices. The course explores how to grow businesses by measuring the effectiveness of social media campaigns, A/B testing and to compare data from individual campaigns, posts, or pages.

Prerequisite(s): None

DCSMS529

COMMUNICATION STRATEGIES

3

Three (3) semester credits

This course explores the ever-evolving world of marketing communication strategies, drawing on fashion industry case studies to help students to develop a deeper understanding of success factors. Media planning and strategy, public relations, sales promotions, direct marketing, CSR, the digital landscape of communications, fashion advertising and creative communication strategies, as well as laws and regulations associated with marketing communications are included amongst the topics.

Prerequisite(s): None

DCSMS530

THE EVOLUTION OF FASHION MEDIA

1

One (1) semester credits

The evolving landscapes of media and fashion communication environment are explored by examining the most relevant mass media such as: print (magazines, newspapers, catalogs); broadcast (TV, radio, video, film); and the Internet (Web sites, blogs, podcasts, social media, YouTube). Through analysis, participants will also understand the evolution of the digital landscape and its impact on fashion media.

Prerequisite(s): None

DCSMS531

RESEARCH METHODS

2

Two (2) semester credits

Research Methods supports students in developing the core competencies and academic rigor required for study at postgraduate level. Through a series of lectures and activities, students will be able to gain the theoretical and practical understanding needed to create effective coursework and capstone project proposals. Lectures will cover the reflective process, the review of literature, research methodologies, structuring research.

Prerequisite(s): LBM514

DCSMS532

DIGITAL TECHNOLOGIES & CREATIVE DIRECTION

3

Three (3) semester credits

This course explores proven techniques from both brand and agency perspectives. Learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis. Study how creative strategy is executed across all elements of the marketing mix, including interactive marketing, promotion, advertising, traditional media, digital media, social media, and experiential events. Learn to manage all elements effectively for consistent strategy and branding and for successful integration. During this course, engage in the creative process by building a cohesive campaign.

Prerequisite(s): None

DCSMS533

DIGITAL ADVERTISING & ONLINE MEDIA

3

Three (3) semester credits

Participants explore the world of Digital Advertising & Online Media by investigating the various distribution options of promotional content and by understanding the process of utilizing promotional material for online platforms such as social media, search engines, websites, and any other digital platforms. Students learn how to digitally take the business directly to where the consumer is, how to purchase advertising space for campaigns (pay-per-click), how to search engine optimize (SEO), how to integrate digital into traditional marketing strategies, as well as how to create web banner ads, mobile ads, landing pages, interactive look books and digital media kits.

Prerequisite(s): None

DCSMS534

EMAIL MARKETING STRATEGIES

1

One (1) semester credits

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. This course will show how effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. This course will further explore how to build an email list full of targeted customers, how to optimize your emails for the highest open rates and click-through rates (CTR), and how to automate the email marketing process of nurturing your leads and turning prospects into customers.

Prerequisite(s): None

DCSMS535

NEW DIGITAL TOOLS

2

Two (2) semester credits

The main focus of this course is to get participants to identify the right digital tools and platforms necessary for businesses to succeed. Students will understand which tools are used for different tasks and how to apply them in an everyday environment. This is achieved by exploring programs, websites or online resources including Hubspot, Ahrefs, Google Adwords and Google Analytics.

Prerequisite(s): None

DCSMS536

CREATIVE CONTENT & DIGITAL WRITING

3

Three (3) semester credits

Digital culture describes how technology and the internet are shaping the way that we interact as humans, and writing on social networks and messaging systems is very different from the traditional literary methods of the past. Today, a large part of a writer’s work is no longer based on copyright. All of the productions circulating on proprietary social networks live on the basis of an economic model based on advertising, customer centricity, transparency and brevity. This course will help students make the transition from traditional to digital writing, paying special attention to providing relevant content for specific target audiences and websites, and content containing keywords aimed towards improving a website’s SEO.

Prerequisite(s): None

DCSMS537

GRAPHIC DESIGN, LAYOUT AND POST PRODUCTIONS

3

Three (3) semester credits

Graphic design is all around us, in a myriad of forms, both on screen and in print, always made up of images and words to create a communication goal. This course exposes students to the fundamental skills required to make sophisticated graphic design: process, context, and communication through image-making and typography. The goal of this course is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will provide a starting point for further work in interface design, motion graphics, and editorial design.

Prerequisite(s): None

DCSMS538

EXPERIENTIAL MEDIA

3

Three (3) semester credits

Experiential Media, best described as an immersive experience, allows brands and businesses to form longterm connections with consumers. This course will take you through the process of how to use experiential media to bring a product to life by reaching consumers in more innovative, authentic, and sharable ways. A key objective of this course is to the development of an Experiential media campaign, one that gives customers the up-close and -personal brand experiences they crave; something traditional marketing efforts cannot always achieve.

Prerequisite(s): None

DCSMS602

CAPSTONE PROJECT

6

Six (6) semester credits

The capstone project represents the culmination of a student’s academic learning and may take a variety of forms. Students may select a course of personal and professional interest and relevance and conduct and document an in-depth investigation into the topic. Students will meet with a designated supervisor to support them through the development of their project. Outcomes may be a final collection, a product, a presentation, a short film or an academic paper that will be presented and orally defended to a panel of tutors and experts in the field.

Prerequisite(s): None

Total Program Credits:

-

36

Download the Degree Programs Catalog

Welcome to a realm of boundless creativity and academic excellence. At Istituto Marangoni Miami, we're not just an institution; we're a transformative journey that propels you into a world of possibilities. Our Degree programs, meticulously curated to reflect the pulse of the fashion and design industry, stand as testaments to our commitment to nurturing future leaders and innovators. Within the pages of our catalog lies a narrative of aspiration, expertise, and artistic endeavor. It's a story that unfolds against the backdrop of high-end international locations, where the echoes of Italian history and culture intermingle with modernity. It's a celebration of talent and ambition, where the pursuit of knowledge is intertwined with the pursuit of style.

As you explore our captivating story, you'll discover a rich tapestry of experiences that shape the Istituto Marangoni journey. Istituto Marangoni Miami can be a chapter in your life, a chapter that transcends traditional education to embrace hands-on learning, mentorship from industry luminaries, and an unwavering dedication to pushing boundaries. In these pages, you'll catch a glimpse of what awaits you: a vibrant community of like-minded individuals, a world-class faculty, and a curriculum that blends academic rigor with practical mastery. This is an invitation to embark on a voyage of self-discovery and growth, where you'll be empowered to take your place amongst the stars of the fashion and design cosmos. So, explore, dream, and envision the possibilities that lie ahead.

FAQ

What is a Master's in Digital Communication & Social Media Strategy?

A master’s in digital communication and social media strategy is designed for those who are interested in creative direction, social media management, strategic or communication planning relating to the fashion industry. Available both in-person and online, this master's program prepares students for the constant developments in managing social media, organizing creative direction, creating new digital experiences, and digitally following consumer behaviors.

Is a Master’s in Digital Communication & Social Media Strategy Worth it?

A master’s in digital communications and social media strategy is worth it if the students take advantage of the education being provided to them by the experienced instructors of Marangoni as well as the multitude of opportunities the school offers to gain experience first hand at prestigious events or working with top name brands. By fully participating in the opportunities of the school, students are able to expand their knowledge, skillset, and their professional experiences to breakthrough into the fashion industry.

Can I Do a Masters in Digital Communications & Social Media Strategy?

By applying to be a student at Istituto Marangoni Miami, applicants are taking the first step towards earning their master’s degree in digital communications and social media strategy. While the fashion school offers the degree in-person and online, participants are able to choose the option that best suits their schedule and pace. The online master’s in digital communication & social media strategy grants students with the same quality of education as the in-person curriculum but with the freedom of learning from any location at any time.