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Online Master’s in Digital Communication & Social Media Strategy

Introduced to the heart of the Miami Design District in 2018, Istituto Marangoni Miami encourages its students to explore the surrounding areas filled with art and culture to then transfer that inspiration into the classroom. Although in the U.S., Marangoni Miami still upholds the pillar of Italianness throughout the school so that students receive an authentic European experience. After graduation, students will become part of the Istituto Marangoni alumni group alongside fashion figures like Domenico Dolce, Franco Moschino, and Alessandro Sartori. Students of the online master’s degree digital communication & social media strategy program are not only granted a comprehensive education but also a supportive network of faculty, alumni, and peers, immersive classroom environments, and continuous professional opportunities in the fashion industry. Applicants of the master’s program must have previously completed a bachelor’s degree in order to apply and be accepted into the graduate program.

What Courses Will I Take in the Online Master’s Degree Digital Communication & Social Media Strategy Program?

With participants having to complete 36 credit hours, the program focuses on a wide range of subjects and topics to create a well-rounded fashion professional once exposed to the industry. The courses will highlight varying aspects of the field ranging from consumer behaviors to email marketing strategies in order to provide students with the full experience to become successful after graduation. The goal is to meet and exceed the expectations of the brands by applying the topics of communication through social, written, and virtual campaigns channels and pinpointing the connection between the brand and the identity with its consumers and their behavior and digital interactions. As the virtual master’s digital communication & social media strategy program is an advanced level of study, students must be aware of the intensive coursework required.

What Can I Do with an Online Master’s in Digital Communication & Social Media Strategy?

Combining the fashion industry with creativity and business, the online master’s in digital communication and social media strategy branches into various potential career paths such as content creator, brand management and innovation, digital manager, and communication specialist. The online master’s program prepares students to identify and establish the connection between the brand and its consumers through the methods of social media management, creative direction, and strategic communication planning. By accomplishing this understanding, participants become skilled in digital communication and social media management plus the opportunities it brings when linked with the industry of luxury brands and fashion with the behavior of consumers to better express the identity of the brand and exceed its goals. For the online program, participants have the flexibility to complete their degree from anywhere and although the on-campus resources may be available to them, the curriculum continues to be extensive and in-depth for a full understanding.

Average Salary for the Online Masters in Digital Communication & Social Media Strategy

By completing the virtual master’s in digital communication & social media strategy, the potential career paths will be similar to the in-person master’s in digital communication & social media strategy. The program trains students to recognize the vital link between digital technology and the influence on consumers and their behaviors. The following are the average salaries of the roles most common in the industry of fashion directly linked to digital communication and social media strategy:

  • Content Creator: between $30,000 and $70,000
  • Digital Creative Director: between $70,000 and $200,000
  • Communication Specialist: between $35,000 and $85,000
  • Social Media and Digital Manager: between $45,000 and $70,000
  • Brand Management and Innovation: between $90,000 and $160,000
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Admissions Criteria for Online Master’s Degree Digital Communication & Social Media Strategy

Advance your professional skills from wherever you are by submitting an application to our virtual master’s in digital communication and social media strategy. Your application submission requires a non-refundable $100 application fee and must be completed by the semester deadline of your choosing. An application coach from Istituto Marangoni Miami will be in contact with you to help organize a complete admissions folder with the necessary information. The following are the documents needed for a complete application folder:

  • U.S. Identification
  • Personal statement
  • An updated resume/CV
  • Declaration of finances
  • Proof of high school completion, GED, or secondary education
  • Proof of completion of a bachelor’s degree program
  • A fully completed and signed enrollment agreement
  • Optional: portfolio or samples of work

An admissions interview will be coordinated once all of the required documents have been gathered and reviewed. Afterwards, the applicant will receive an official admissions decision. Being accepted to Marangoni Miami grants students with access to a hands-on learning environment, a wide network of accomplished faculty and alumni, current fashion technology, state-of-the-art classrooms and work spaces, plus a multitude of opportunities to expand your professional experience in the fashion industry.

Note: Currently, student visas are unavailable for our Master Digital Communication and Social Media Strategy degree.


Online Master's In Digital Communication Price

Programs Credit Hours Total Per Credit Hour - In person Total Per Credit Hour - Online Application Fee Graduation Fee
Online Master's In Digital Communication 36 $1395 $1000 $100 $400

* See Academic Calendar for dates. Initial registration for fashion studies after the end of the Drop/Add period will incur a $100 late registration fee.

The other registration fees are due on or before the last day to register for any given semester. Students should consult the Academic Calendar regarding the registration deadline. Students will not be officially enrolled in Istituto Marangoni Miami until all fees are fully paid. Any students owing money to Istituto Marangoni Miami, regardless of the debt, will not be permitted to register

Digital Communication & Social Media Strategy Online



Clark Rosen - MA Luxury & Fashion Brand Management

When I decided to study at Marangoni Miami I had a vague idea of what I wanted to do, and the course helped me fine-tune it until I was ready to launch my own swimwear brand.

Course Lists

Download the Degree Programs Brochure

Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.

Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.

For more information, you can also visit our Instagram profile.

What is a Master's in Digital Communication & Social Media Strategy?

A master’s in digital communication and social media strategy is designed for those who are interested in creative direction, social media management, strategic or communication planning relating to the fashion industry. Available both in-person and online, this master's program prepares students for the constant developments in managing social media, organizing creative direction, creating new digital experiences, and digitally following consumer behaviors.

Is a Master’s in Digital Communication & Social Media Strategy Worth it?

A master’s in digital communications and social media strategy is worth it if the students take advantage of the education being provided to them by the experienced instructors of Marangoni as well as the multitude of opportunities the school offers to gain experience first hand at prestigious events or working with top name brands. By fully participating in the opportunities of the school, students are able to expand their knowledge, skillset, and their professional experiences to breakthrough into the fashion industry.

Can I Do a Masters in Digital Communications & Social Media Strategy?

By applying to be a student at Istituto Marangoni Miami, applicants are taking the first step towards earning their master’s degree in digital communications and social media strategy. While the fashion school offers the degree in-person and online, participants are able to choose the option that best suits their schedule and pace. The online master’s in digital communication & social media strategy grants students with the same quality of education as the in-person curriculum but with the freedom of learning from any location at any time.