The MA in Fashion Innovation & Luxury E-Commerce aims at training the fashion business entrepreneurs, managers and creative directors by giving participants the tools and knowledge necessary to investigate the most innovative and recent technologies in the modern retail environment. With these learned skills and knowledge, graduates will be able to drive the digital revolution within any organization and face the many challenges in global markets with leadership and new approaches applied to customer-centric experience.
Focus is placed on the impact of digital technologies for both online and offline retailing, integrating the various channels and experiences, while conducting a deep and comprehensive study of the entire fashion cycle from the blockchain to the marketing and multi-channel sales strategies.
Participants will understand that the strategic development of the Fashion Business environment is linked to the capability of understanding the tech-savy nomad consumers and global citizens of an omnichannel world.
The entrepreneurs of the future must familiarize themselves with the broad aspects of the new digital environment like blockchain, retail technologies and the digital transformation within the luxury sector.
During the course students will analyze digital marketing strategies and platforms to create innovative digital fashion business concepts, while constantly studying the impact, influence and relationship digital technology has on the industry, and the consumer.
While AR & AI and new consumer approaches in selling are covered, this program is not technical in nature and does not require a computer programming or software development background or previous course work.
The course equips students with relevant skills needed to question how fashion items are both made and sold, responding to digital and innovation challenges in terms of consumer requests, sustainability, and augmentation as well as also understanding how the different key roles; creatives, buyers, marketing professionals, and retailers, all interact in a digital and interconnected world.
The course equips students with relevant skills needed to be ready and skilled to face the challenges of tomorrow, applicable to many professional fields in the Fashion Industry.
The Master of Arts in Fashion Innovation & Luxury E-Commerce degree aims to provide an advanced and up-to-date knowledge on how to analyze the fashion and luxury market digital environment, to capitalize on new ideas and develop them effectively into e-business and digital solutions.
This course is aimed at participants that have previous undergraduate level study, a creative or business background, ready to apply the knowledge in fashion development projects and interact at Master level, or proven work experience.
Over the course of two years participants are taught how to become future entrepreneurs and managers, as well as the essential digital and innovation know-how, that represents today’s most relevant skill in the market, as companies face the new strategic challenges and business imperatives of the digital economy.
Program Title: Fashion Innovation and Luxury E-Commerce Online
Credential Issued: Master Of Arts
Program Delivery: Online
Program Length Credit Hours: 36