DEADLINE TO APPLY: Thursday April 4th , 2024

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Fashion Innovation & Luxury E-Commerce Online

DEADLINE TO APPLY: Thursday April 4th , 2024

The MA in Fashion Innovation & Luxury E-Commerce aims at training the fashion business entrepreneurs, managers and creative directors by giving participants the tools and knowledge necessary to investigate the most innovative and recent technologies in the modern retail environment.  With these learned skills and knowledge, graduates will be able to drive the digital revolution within any organization and face the many challenges in global markets with leadership and new approaches applied to customer-centric experience.

Focus is placed on the impact of digital technologies for both online and offline retailing, integrating the various channels and experiences, while conducting a deep and comprehensive study of the entire fashion cycle from the blockchain to the marketing and multi-channel sales strategies.

Participants will understand that the strategic development of the Fashion Business environment is linked to the capability of understanding the tech-savy nomad consumers and global citizens of an omnichannel world.

The entrepreneurs of the future must familiarize themselves with the broad aspects of the new digital environment like blockchain, retail technologies and the digital transformation within the luxury sector.

CRUISE COLLECTIONDuring the course students will analyze digital marketing strategies and platforms to create innovative digital fashion business concepts, while constantly studying the impact, influence and relationship digital technology has on the industry, and the consumer.

While AR & AI and new consumer approaches in selling are covered, this program is not technical in nature and does not require a computer programming or software development background or previous course work.

The course equips students with relevant skills needed to question how fashion items are both made and sold, responding to digital and innovation challenges in terms of consumer requests, sustainability, and augmentation as well as also understanding how the different key roles; creatives, buyers, marketing professionals, and retailers, all interact in a digital and interconnected world.

The course equips students with relevant skills needed to be ready and skilled to face the challenges of tomorrow, applicable to many professional fields in the Fashion Industry.


The Master of Arts in Fashion Innovation & Luxury E-Commerce degree aims to provide an advanced and up-to-date knowledge on how to analyze the fashion and luxury market digital environment, to capitalize on new ideas and develop them effectively into e-business and digital solutions.

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This course is aimed at participants that have previous undergraduate level study, a creative or business background, ready to apply the knowledge in fashion development projects and interact at Master level, or proven work experience.

Over the course of two years participants are taught how to become future entrepreneurs and managers, as well as the essential digital and innovation know-how, that represents today’s most relevant skill in the market, as companies face the new strategic challenges and business imperatives of the digital economy.


Program Title: Fashion Innovation and Luxury E-Commerce Online
Credential Issued: Master Of Arts
Program Delivery: Online
Program Length Credit Hours: 36

CONTACT

miami@immiami.com
305.424.9434
3rd Floor Office - 301

OFFICE HOURS

Monday - Friday 9:30am - 5:00pm

CAREER CALENDAR

Enrollment

Admissions Requirements

Career Oportunities

Istituto Marangoni Miami Tuition

Semester Start/End202220232024
Spring Semester StartJanuary 10th, 2022January 9th, 2023January 8th, 2024
Spring Semester EndMay 5th, 2022May 3rd, 2023April 30th, 2024
Summer Semester StartMay 9th, 2022May 10th, 2023May 8th, 2024
Summer Semester EndAugust 23rd, 2022August 24th, 2023August 23rd, 2024
Fall Semester StartSeptember 1st, 2022September 4th, 2023September 2nd, 2024
Fall Semester EndDecember 20th, 2022December 21st, 2023December 19th, 2024
To apply for admission to Istituto Marangoni Miami undergraduate programs, an applicant must:

  • Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and
  • A non-refundable application fee of US $100.

To enroll, an applicant must complete the following:

  •  Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
  • Provide evidence of high school completion, GED, or evidence of secondary education.
  • Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
  • Submit a Resume/CV with previous work experience or accomplishments.
  • Submit a fully completed and signed enrollment agreement.
  • Complete a financial plan with Student Financial Services.

Additional requirements for the graduate program.

In addition to the above requirements, applicants seeking admission to the graduate program must also provide:

  • Evidence of the successful completion of a bachelor’s degree program.
  • An updated resume or curriculum vitae.
  • Students may submit a portfolio or samples of work; however, these are optional. Students who choose to submit, please

in case you have any additional question, you can email us at: miami@immiami.com

 

Digital Marketing Specialist
E-commerce specialist
Digital Executive Officer
Digital Transformation and Business Development Manager

For more information on Istituto Marangoni Miami Tuition please visit our For more information on Istituto Marangoni Miami Tuition please visit our Admissions page here.

Enrollment

Semester Start/End202220232024
Spring Semester StartJanuary 10th, 2022January 9th, 2023January 8th, 2024
Spring Semester EndMay 5th, 2022May 3rd, 2023April 30th, 2024
Summer Semester StartMay 9th, 2022May 10th, 2023May 8th, 2024
Summer Semester EndAugust 23rd, 2022August 24th, 2023August 23rd, 2024
Fall Semester StartSeptember 1st, 2022September 4th, 2023September 2nd, 2024
Fall Semester EndDecember 20th, 2022December 21st, 2023December 19th, 2024

Admissions Requirements

To apply for admission to Istituto Marangoni Miami undergraduate programs, an applicant must:

  • Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and
  • A non-refundable application fee of US $100.

To enroll, an applicant must complete the following:

  •  Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
  • Provide evidence of high school completion, GED, or evidence of secondary education.
  • Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
  • Submit a Resume/CV with previous work experience or accomplishments.
  • Submit a fully completed and signed enrollment agreement.
  • Complete a financial plan with Student Financial Services.

Additional requirements for the graduate program.

In addition to the above requirements, applicants seeking admission to the graduate program must also provide:

  • Evidence of the successful completion of a bachelor’s degree program.
  • An updated resume or curriculum vitae.
  • Students may submit a portfolio or samples of work; however, these are optional. Students who choose to submit, please

in case you have any additional question, you can email us at: miami@immiami.com

 

Career Oportunities

Digital Marketing Specialist
E-commerce specialist
Digital Executive Officer
Digital Transformation and Business Development Manager

Istituto Marangoni Miami Tuition

For more information on Istituto Marangoni Miami Tuition please visit our For more information on Istituto Marangoni Miami Tuition please visit our Admissions page here.

VOICES

Sebastian Grey - Project Runway Winner

From the day I stepped into Marangoni Miami I felt at home. The teachers were strong, resourceful, and full of real-life experiences. I can say the skills, concepts, and mentorship I gained from Marangoni made it possible for me to win Project Runway 17 in 2019.

SEBASTIAN GREY, MA IN FASHION & LUXURY BRAND MANAGEMENT

COURSE LISTS

Course description

Number Course Title Credits

FILEC526

INTERNET LAW & ETHICS

1

One (1) semester credit

Essential to the contemporary fashion industry, internet law and ethics is related to computer and information ethics and the key processes and institutions shaping the technology landscape, and how brands are adapting to accommodate emerging technologies and practices. The course explores issues such as participant knowledge and consent, online privacy and, cybersecurity, intellectual property issues, domain name, copyrights, and social media regulations.

Prerequisite(s): None

FILEC540

CONTEMPORARY FASHION HISTORY

2

Two (2) semester credits

This course looks at key contemporary developments in fashion from the late 20th & 21st Century. Participants discover and understand the concept and definition of zeitgeist through exploring the relationships between designer fashions, popular culture, big business, hightech production, as well as traditional and social media. Fashion’s interdisciplinary side is examined and a focus on smart textiles, technology, and sustainability will be taught by studying the works of designers such as Hussein Chalayan, Iris Van Herpen, and Stella McCartney among others. The course also delves into key contemporary issues defining today’s fashion industry, and questions the rules and norms governing fashion up until today. These issues include gender, sexuality, status, ethnicity/diversity, and the changing concepts around beauty. Visual and literary representations will be used to illustrate each of these fashion issues and the significance each plays in today’s contemporary society.

Prerequisite(s): None

FILEC541

DIGITAL MARKETING ANALYTICS

3

Three (3) semester credits

This course teaches students how different types of fashion organizations manage product design and development through studying supply chain and logistics, manufacturing processes and technology, and distribution and retailing. They will become familiar with different steps in supply chain management for the production of a fashion product and will identify and manage critical business factors in the
design, planning, development and production of a fashion collection.

Prerequisite(s): None

FILEC542

E-COMMERCE MARKETING & MANAGEMENT

3

Three (3) semester credits

E-commerce is a proven disruptor in all industries, especially fashion. The first part of this course will explore the business models of fashion e-comm disruptors from Amazon and Zalando to ASOS and Stitch Fix. The class uses a structured framework for analyzing business models with numerous examples so that students can apply it to their own business or case study The second part of this course focuses on organizations’ need to deliver their products at the hands of online consumers who purchase goods and services from websites, and who are even more demanding than customers who personally go to stores or department stores. This course will develop skills in logistic operations for delivery and the current challenges facing all virtual sales.

Prerequisite(s): None

FILEC543

EMERGING DIGITAL PLATFORMS

1

One (1) semester credits

Digital platforms offer customers and businesses the ability to connect through online or mobile channel and become an integrated part of day-to-day activities. Consequently, many fashion brands are transitioning from a product orientation to a customer orientation, with a focus on delivering differentiated customer experiences to target markets. The objective of this course is to learn where your customers are, and create a corresponding digital platform strategy relevant for the market position and strategic objectives. This includes the creation of multi-sided platforms that bring together customers, brands and stakeholders to facilitate value exchange as part of the larger digital ecosystem.

Prerequisite(s): None

FILEC544

RESEARCH METHODS

2

Two (2) semester credits

Research Methods supports students in developing the core competencies and academic rigor required for study at postgraduate level. Through a series of lectures and activities, students will be able to gain the theoretical and practical understanding needed to create effective coursework and capstone project proposals. Lectures will cover the reflective process, the review of literature, research methodologies, structuring research.

Prerequisite(s): LBM514

FILEC545

OMNICHANNEL E-COMMERCE

3

Three (3) semester credits

Omnichannel is how retailers interact with customers in a seamless way, combining different channels at different stages of their purchase journey. Customers today want to place an order online and pick it up an hour later on their way to work or return at the store an order they had placed online. In this course you will learn how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. Students will spend time understanding and defining the customer journey and its impact on e-commerce and the store experience, through audience alignment and journey mapping exercises to prepare them for establishing how to get products into the hands of their consumers quickly and on the customer’s terms.

Prerequisite(s): None

FILEC546

E-COMMERCE WEBSITE DESIGN & DIGITAL MERCHANDISING

3

Three (3) semester credits

Participants learn how to develop a framework to design an online fashion store, starting with the content building using trust indicators, to branding, navigation, product descriptions, photography, payment and return policy. The importance of visual impression and aesthetics is emphasized, both for branding and to attract viewers, turn them into customers, and stimulate sales. Managing product descriptions, product tables, links, and updating pricing and photography are all taught as best practices, basically anything needed to maintain ‘back-end’ updates to a fashion e-commerce website.

Prerequisite(s): None

FILEC547

CORPORATE SOCIAL RESPONSIBILITY STRATEGIES

1

One (1) semester credits

This course is designed for those who understand that topics such as social responsibility, climate change and environmental sustainability, ethics and morality, diversity and inclusion, and employee well-being have become integral components of leading a competitive and profitable company. Participants will learn how to leverage corporate structures to undertake CSR activities that have real public benefit, the relationship between philanthropy and corporate self-interest, and how ventures can assess whether they are doing good CSR, exploring topics including measurement, attribution, and cost benefit analysis. Finally, participants will learn from many examples of Corporate Social Responsibility across the world. This course will teach participants interested in developing a CSR project to conduct a wider search than they may have previously undertaken to identify lessons and solutions that they may adapt to their own setting.

Prerequisite(s): None

FILEC548

FINTECH & BLOCKCHAIN

2

Two (2) semester credits

Transparency and traceability are the precursors to change in the fashion industry, and fashion is moving to embrace circular practices now, more than ever before. Blockchain (digital ledgers) provides greater insight into the entire lifecycle of a garment, making it easier for fashion designers to create with circularity in mind. Fintech (short for “financial technology”) is creating multiple ways to ‘buy-now, pay-later’, thus redefining traditional methods of payment. In this course you will learn how digital technologies like Blockchain are disrupting fashion by increasing supply chain transparency, making circularity more feasible, and changing the way we consume clothes (moving from a ‘throw-a-way culture’, to one that more appreciates beautifully made products that carry a meaningful story). This course will provide participants with a good understanding of the technological, applicability, and limitations of these blockchain technologies.

Prerequisite(s): None

FILEC549

DIGITAL LUXURY TRANSFORMATION

3

Three (3) semester credits

For luxury brands, digital is proving to be an incredibly important channel, not just for sales or communication, but as a key element in building brand equity and engagement. The assumption that luxury shoppers will always prefer a tactile shopping experience with personalized customer service (to get all their money’s worth), has now been challenged. Digital luxury isn’t just about millennials, nearly all luxury shoppers have enthusiastically embraced the digital lifestyle. This course will explore these topics and more, drawing upon case studies from Chanel, Gucci and LVMH to digital natives such as Away and Peloton.

Prerequisite(s): None

FILEC550

GLOBAL LUXURY CONSUMERS

3

Three (3) semester credits

The world is a big and exciting place and Luxury brands must be ready, willing and able to adapt, both culturally and commercially, to different markets around the world. This course will dive deeply into the luxury fashion environments found in China, Japan, India, Brazil, Russia, Europe and the United States and students will learn how to combine branding with localization to deliver a superior experience. Particular attention will be given to the digital environments found in each region, starting with Asian luxury consumers, Chinese in particular, some of the most digitally active in the world, mostly on mobile. Throughout the course students will see the benefits and competitive advantages reaped by luxury brands when they are locally relevant and respectful towards the culture and differences found around the globe.

Prerequisite(s): None

FILEC551

EMERGING RETAIL TECHNOLOGIES

1

One (1) semester credits

Fashion companies must evaluate and implement new technologies at a rapid pace in order to satisfy their customers’ desires for an increasingly sophisticated retail experience, both in-store and on eCommerce sites. The goal of this course is to provide participants with the tools and strategies to navigate these shifting industry standards with confidence. From new methods for customer acquisition to the next generation of smart mirrors, this course touches on cutting edge technologies such as artificial intelligence and machine learning, and will provide a foundation for participants to assess the potential value of these innovations for their fashion business.

Prerequisite(s): None

FILEC552

VIRTUAL AND DIGITAL FASHION

2

Two (2) semester credits

With Digital fashion on the rise, this course explores the how brands are moving towards virtual representations of their products and creating nonfungible tokens (NFTs). Participants will learn how brands are pushing creative boundaries and engaging new audiences through 3D design platforms such as CLO3D, Marvelous Designer, Browzwear, and Optitex, as well as how sustainability is becoming the new digital. At the end of the course students will gain knowledge of how the industry has been disrupted through technology and digital retail platforms and brands such as Fabricant and Dress-X.

Prerequisite(s): None

FILEC603

CAPSTONE PROJECT

6

Six (6) semester credits

The capstone project represents the culmination of a student’s academic learning and may take a variety of forms. Students may select a course of personal and professional interest and relevance and conduct and document an in-depth investigation into the topic. Students will meet with a designated supervisor to support them through the development of their project. Outcomes may be a final collection, a product, a presentation, a short film or an academic paper that will be presented and orally defended to a panel of tutors and experts in the field.

Prerequisite(s): All FIL 500-level courses.

Download the Degree Programs Catalog

Welcome to a realm of boundless creativity and academic excellence. At Istituto Marangoni Miami, we're not just an institution; we're a transformative journey that propels you into a world of possibilities. Our Degree programs, meticulously curated to reflect the pulse of the fashion and design industry, stand as testaments to our commitment to nurturing future leaders and innovators. Within the pages of our catalog lies a narrative of aspiration, expertise, and artistic endeavor. It's a story that unfolds against the backdrop of high-end international locations, where the echoes of Italian history and culture intermingle with modernity. It's a celebration of talent and ambition, where the pursuit of knowledge is intertwined with the pursuit of style.

As you explore our captivating story, you'll discover a rich tapestry of experiences that shape the Istituto Marangoni journey. Istituto Marangoni Miami can be a chapter in your life, a chapter that transcends traditional education to embrace hands-on learning, mentorship from industry luminaries, and an unwavering dedication to pushing boundaries. In these pages, you'll catch a glimpse of what awaits you: a vibrant community of like-minded individuals, a world-class faculty, and a curriculum that blends academic rigor with practical mastery. This is an invitation to embark on a voyage of self-discovery and growth, where you'll be empowered to take your place amongst the stars of the fashion and design cosmos. So, explore, dream, and envision the possibilities that lie ahead.