LUXURY BRAND COMMUNICATION
The Fashion Business “Communicating Luxury” Level 4 comprehensively explores brand image management, integrating theory and practical application. It covers various aspects such as brand communication strategies, luxury business models, visual merchandising, value marketing planning, green marketing, and fashion communication through PR and events. The curriculum also includes a final project to apply learning in real-world scenarios, preparing students to develop bespoke business plans and websites for the luxury market.
In the Fashion Business Level 4 program, students gain a thorough understanding of luxury principles and their application in the modern industry. This level covers marketing research, green marketing, and sustainable practices in fashion. It also delves into the importance of public relations and events in shaping the industry. Through an original business project, students apply their knowledge practically, fostering innovation and entrepreneurial skills. The program also emphasizes the role of Point-of-Sales (POS) as a communication medium and evaluates different visual merchandising strategies. These outcomes complement the foundational levels of the One Year Vocational Program, preparing students for successful careers in fashion business through tailored coursework and experiential learning opportunities.
Our school focuses on establishing significant industry ties in fashion and design, providing students with over 80 partnerships with luxury brands in the Miami Design District. Not only do students gain valuable practical experiences and insights, but they also expand their networks through our networking events. Additionally, we offer exclusive opportunities such as voluntary work, internships, and jobs to empower students with practical experience. Tailored seminars are provided to equip students with the skills and knowledge needed to navigate the fashion industry confidently. Our comprehensive approach ensures students are well-prepared to succeed in the competitive fashion business landscape and beyond.
Situated in the lively Design District, our Istituto Marangoni Miami campus is in a seven-story building designed to meet students’ requirements and facilitate a conducive learning and innovative environment. Our amenities include personalized classrooms, an advanced photography studio, a design workshop, and computer labs with popular software like Adobe Illustrator, Photoshop, InDesign, and Clo3D for digital design. We also offer various resources to support student’s academic and professional growth, including a comprehensive physical and virtual library with research materials and essential references. To learn more about our offer, visit our Miami campus or schedule a virtual tour.
If you are interested in applying to our Vocational Program in Fashion Business, Level 4, the first step is to schedule an appointment with an admissions representative. To apply to this level directly, you must have a portfolio review by our Academic Committee or have completed all previous program levels. Once completed, a detailed email will be sent with instructions on how to proceed with your registration: document submission and visa application, if applicable. International students will have further assistance throughout their visa solicitation process with our Designated School Official (DSO). Once your registration has been completed, you will receive instructions about housing options, orientation, and more.
CURRICULUM
In the fashion business “Communicating Luxury” level, students explore brand image management and communication strategies in luxury business models. The curriculum focuses on developing skills for creating personalized business plans and luxury market-specific websites. This level empowers students with the knowledge and tools to connect with discerning consumers in the competitive fashion industry effectively.
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FB401
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GREEN MARKETING
Students will identify the specificities of green marketing in relation to ‘traditional’ marketing. Critically analyze the strategic context (external and internal) influencing the marketing strategies of companies and organizations. Build integrated and grounded marketing decisions focused on issues / products / services with a strong environmental and societal components. Develop marketing plans. GREEN MARKETING
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VP202
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VISUAL MERCHANDISING
Recognize the importance of the Point-of-Sales (POS) as a communication medium and evaluate the suitability and effectiveness of different visual merchandising strategies. VISUAL MERCHANDISING
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FB403
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INTERNATIONAL CONSUMER BEHAVIOR
Demonstrate an understanding of cultural and sub-cultural influences on consumer behavior around the globe, and the role of marketing to people in different cultures. INTERNATIONAL CONSUMER BEHAVIOR
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FB404
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PUBLIC RELATIONS AND EVENT PLANNING
Plan, develop, and execute strategic and impactful public relations campaigns and events within the fashion industry to effectively engage target audiences and enhance brand visibility and reputation. PUBLIC RELATIONS AND EVENT PLANNING
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FB405
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LUXURY BUSINESS & CLIENT EXPERIENCE
Explore the relationship between luxury brands and their loyal customers in creating luxury experiences. Online and off line.Demonstrate an understanding of the luxury codes in the contemporary industry, its practice and its context. LUXURY BUSINESS & CLIENT EXPERIENCE
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FB406
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FINAL PROJECT - YOUR BUSINESS PLAN
Generate an original business project, based on the acquired knowledge. FINAL PROJECT - YOUR BUSINESS PLAN
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TUITION AND FEES of Level 4 | Communicating Luxury
Costs and Fees | Level 1 | Level 2 | Level 3 | Level 4 | One Year Program |
Tuition and Cost | $12,000 | $10,000 | $8,000 | $8,000 | $38,000 |
Semester Campus Fees | $250 | $250 | $250 | $250 | $250 |
Semester Digital Resource Fees* | $350 | $350 | $350 | $350 | $350 |
Semester Books and Supplies* | $200 | $200 | $200 | $200 | $200 |
Graduation Fee | N/A | N/A | N/A | $400 | $400 |
Total Cost of Tuition and Fees | $12,800 | $10,800 | $8,800 | $9,200 | $40,800 |
Costs and Fees | Level 1 | Level 2 | Level 3 | Level 4 | One Year Program |
Tuition and Cost | $12,000 | $10,000 | $8,000 | $8,000 | $38,000 |
Semester Campus Fees | $250 | $250 | $250 | $250 | $250 |
Semester Digital Resource Fees* | $350 | $350 | $350 | $350 | $350 |
Semester Books and Supplies* | $200 | $200 | $200 | $200 | $200 |
Graduation Fee | N/A | N/A | N/A | $400 | $400 |
Total Cost of Tuition and Fees | $12,800 | $10,800 | $8,800 | $9,200 | $40,800 |
At Istituto Marangoni Miami, we understand that each student’s financial situation is unique. That’s why we offer various payment options tailored to the specific program you are applying to. For detailed information about the payment opportunities available for our programs, we encourage you to schedule an appointment with one of our representatives. They will be delighted to assist you in finding the best program for you and answer any questions you might have.
* The digital resources fees include all required software. Owning a personal computer is optional for on-campus students, as IMM features multiple labs with Apple iMacs and PCs.
* The school provides most resources, yet books and supplies are variable each semester.
*For finance-related inquiries, please contact the Finance Department at finance@immiami.com.
ADDITIONAL LIVING EXPENSES
LIVING EXPENSES | COST PER LEVEL – ON CAMPUS | COST PER LEVEL – ONLINE |
HOUSING PER SEMESTER | $8,000 | $8,000 |
FOOD PER SEMESTER | $1,600 | $1,600 |
TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
LIVING EXPENSES | COST PER LEVEL – ON CAMPUS | COST PER LEVEL – ONLINE |
HOUSING PER SEMESTER | $8,000 | $8,000 |
FOOD PER SEMESTER | $1,600 | $1,600 |
TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
* Please note that the above figures are averages and should be used for informational purposes only. Actual costs may vary depending on individual circumstances, lifestyle choices, and other factors. These estimates are not guaranteed and are subject to change.
* Your educational expenses can be classified into two main categories: direct costs and indirect costs. Direct costs include payments made directly to Istituto Marangoni Miami, including tuition and fees. Additionally, any expenses not directly paid to the university fall under the category of indirect costs, such as housing, transportation, and miscellaneous expenditures.
FAQ
Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.