Silvia Pimienta Velloso

I am a senior executive professional with a proven track record of success in the global consumer goods industry. With extensive experience serving leading DTC brands, and deep understanding of the luxury retail and sporting goods sectors. Drove successful market expansions across Brazil, Mexico, and the US, serving as Country Manager and other C-level positions for Assos of Switzerland, Anne Fonteine and Juicy Couture. My most recent venture involved co-founding a fashion tech startup in the intersection of retail, technology and fashion. The SaaS startup aims to revolutionize the e-commerce space. By leveraging computational geometry AI and other advanced technologies, creating immersive shopping experiences that bridge the gap between physical and digital environments. Drawing on my Bachelor’s degree in Business and MBA in Marketing from PUC-RJ, I am actively participating in research on Scope 3 Carbon Emission calculation, with a specific focus on supply chain optimization.