Associate of Applied Science in Fashion Business

Associate of Applied Science in

Fashion Business Degree

Enrollment

Semester Start/End	2022	2023	2024
Spring Semester Start	January 10th, 2022	January 9th, 2023	January 8th, 2024
Spring Semester End	May 5th, 2022	May 3rd, 2023	April 30th, 2024
Summer Semester Start	May 9th, 2022	May 10th, 2023	May 8th, 2024
Summer Semester End	August 23rd, 2022	August 24th, 2023	August 23rd, 2024
Fall Semester Start	September 1st, 2022	September 4th, 2023	September 2nd, 2024
Fall Semester End	December 20th, 2022	December 21st, 2023	December 19th, 2024

Admissions Requirements

To apply for admission to Istituto Marangoni Miami undergraduate programs, an applicant must:

Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and
A non-refundable application fee of US $100.

To enroll, an applicant must complete the following:

Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
Provide evidence of high school completion, GED, or evidence of secondary education.
Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
Submit a Resume/CV with previous work experience or accomplishments.
Submit a fully completed and signed enrollment agreement.
Complete a financial plan with Student Financial Services.

Additional requirements for the graduate program.

In addition to the above requirements, applicants seeking admission to the graduate program must also provide:

Evidence of the successful completion of a bachelor’s degree program.
An updated resume or curriculum vitae.
Students may submit a portfolio or samples of work; however, these are optional. Students who choose to submit, please

in case you have any additional question, you can email us at: miami@immiami.com

Program Objective

The Associate in Applied Science – Fashion Business degree program aims to provide a solid base in key skills of the fashion business industry.

Alongside general education requirements, the program provides students the chance to engage in the fashion industry from both a creative and business perspective, giving them an understanding of how the fashion industry came into existence. The program also seeks to familiarize students with the way the fashion business industry works today, in order to anticipate business development and change in the near future. This unique fashion business management degree forms multidisciplinary profiles that allows students to pursue and develop diverse career paths with the fashion business industry - the mastermind that is both creative and entrepreneurial.

Over the course of five semesters, students studying a fashion business management degree gain insight into the world of business and economics. Their applications in a fashion context enables students to employ basic quantitative analysis methods to analyze various economic and business data to produce sound business decisions.

Graduates will be prepared for entry-level positions in the fashion industry, and will be provided with the key skills necessary for entry into Istituto Marangoni’s Bachelor of Fine Arts program in Fashion Business. Istituto Marangoni also offers fashion business graduate programs for students who wish to further their fashion studies.

Program Description

The Associate in Applied Science in Fashion Business degree is designed for students who have an interest in gaining an in-depth understanding of the marketing processes in business, with particular focus on appropriate communication strategies that may be applied to fashion and luxury industries.

Students become familiar with the main design factors and concepts behind the world of luxury products, including product area, brand and category positioning. They also gain a full understanding of how companies overcome production challenges while taking into consideration strategic issues such as ethics and ‘green supply chain’ management, as well as distribution and retailing specifically related to luxury fashion. Students are exposed to ample knowledge regarding theories of business, key economic concepts, and applications in both macro and micro economic analysis of the fashion business and its environment, together with an analysis of the impact of technology on fashion marketing.

Students seeking a fashion business degree in Miami should look no further than Istituto Marangoni. Our Miami School of Fashion is globally recognized as a leading provider for opportunities and internships with major companies in the fashion industries. Today, companies recognize and acknowledge the way fashion professionals ‘think’ as a strategic asset, a growing alternative to traditional management methods and approaches toward company growth. Our fashion business degree program will give students all the necessary tools to conceptualize these strategic assets and apply them in professional settings.

Program Length

Istituto Marangoni Miami Tuition

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Course Lists

Course Description

Course Description

Number

Course Title

Credits

ARH100

HISTORY OF ART

Three (3) semester credits

This course introduces students to the historical and intellectual content of western art through an evolution of History of Art from ancient times to the end of Late Middle Ages in Europe. The analysis is set in an extended historical, social, political and cultural context. The relationship between art and society, in centuries, is also studied to elaborate comparisons between history and the contemporary cultural world.

Prerequisite(s): None

BUS100

PRINCIPLES OF BUSINESS I

Three (3) semester credits

During this course, the students will recognize the importance of the principles of fashion business and be able to analyze a variety of factors affecting the industry structure as well as understanding the current global economic situation. They will also be introduced to market structures, assumptions and characteristics.

Prerequisite(s): None

BUS105

FASHION BRANDING FUNDAMENTALS

Three (3) semester credits

The course introduces students to the world of brands; to branding strategies and their application within the world of fashion and luxury. During the course students will examine the different theoretical frameworks and complex nature of brands, gaining a solid understanding of brand management, and analyzing the influence that brands have on the success of a fashion organization, from mass markets and fast fashion, through to luxury.

Prerequisite(s): None

BUS110

PRINCIPLES OF BUSINESS II

Three (3) semester credits

This course introduces the students to the key factors of success for businesses by understanding the economic challenges, exploring the different markets in relation with supply and demand, and by presenting a general overview of the success scenario. By the end of the course the students will know how to adopt key business principles and understand the development of business strategies, as well as be able to discuss the vital factors specific to luxury business.

Prerequisite(s): BUS100

BUS200

FASHION MARKETING: PRINCIPLES AND PRACTICES

Three (3) semester credits

Through the recognition and understanding of the principles and practices of the main marketing tools, students develop a professional approach to the various marketing communications strategies that are applied in the fashion industry. The course looks at creative marketing in the contemporary fashion industry, considering traditional methods to online digital techniques in advertising and promotion.

Prerequisite(s): None

BUS205

FASHION COMMUNICATION

Three (3) semester credits

This course provides an in-depth explanation of the principles and practices of the main communication tools used in the fashion and luxury industry today. Following on from the Fashion Marketing Principles and practices, students develop a more professional and systematic approach to the communication strategies that are applied in industry, as well as the influence of communication tools in fashion and luxury marketing.

Prerequisite(s): None

BUS210

THE BUYING ARENA

Three (3) semester credits

This course looks at the buying process, working from ‘concept to consumer’ in relation to varied
customer and market environments. Students analyze the buying function, looking at different buyers’ responsibilities; learning how to determine what assortments to buy and which resources to select to produce a successful buying strategy. At the end of the course, they will understand the role of buyers and their importance within the fashion industry.

Prerequisite(s): None

BUS215

PRODUCTION 360

Three (3) semester credits

This course introduces the students to the world of the Fashion Production processes, by means of exploring product creation, textiles, Sustainable marketing, Ethic and corporate responsibilities. The students will understand the basic elements of textiles and materials necessary to create a fashion product and analyse production processes as well as understanding the manufacturing process, artisanal versus industrial and global versus local production.

Prerequisite(s): MAC105

BUS220

PRODUCT DEVELOPMENT

Three (3) semester credits

This course teaches students how different types of fashion organizations manage product design and development through studying supply chain and logistics, manufacturing processes and technology, and distribution and retailing. They will become familiar with different steps in supply chain management for the production of a fashion product and will identify and manage critical business factors in the
design, planning, development and production of a fashion collection.

Prerequisite(s): None

COM100

DIGITAL DESIGN

Three (3) semester credits

This course teaches the basic notions of digital graphics for the field of Fashion Design. Through the study and the use of a variety of computer applications, students acquire the tools to work on photographic retouching and elaboration of images, with the purpose of presenting their creative ideas to a client or professional public. Students also learn how to use key software packages to create visual documents and presentations.

Prerequisite(s): None

COM200

ADVANCED DIGITAL DESIGN

ECO200

PRINCIPLES OF ECONOMICS

Three (3) semester credits

The class has the aim of studying the Production Companies as subjects, which develop an economic activity of market transformation, showing their structural and functioning aspects. In order to do so, there will be illustrated the prevalent and innovative methods of Organization, Management tools and Control principles. At the end of the class, the student will have learnt main knowledge about Manufacturing Company System, which will help him to develop insights in topics of sectorial interest. There will be in-depth analysis through the “Case Study”.

Prerequisite(s): None

ECO210

MICROECONOMICS

ENC101

ENGLISH COMPOSITION I

Three (3) semester credits

This first required college level-writing course introduces students to effective written communication through mastery of the writing process to include personal and professional contexts to include strategies for discussing, reviewing, development and structure, rhetorical strategies, organizational approaches, interpretive modes, of various written forms. Students will begin academic research skills to connect to their own writing and interests. This course fulfills a Gordon Rule requirement.

Prerequisite(s): None

FAS200

FASHION, ART AND CULTURAL CONTEXT

Three (3) semester credits

This course will present students with a comprehensive critical analysis and evaluation of fashion intended as a socio-cultural global phenomenon and provide them with the theoretical knowledge necessary to interpret fashion practices in relation to art movements and other cultural manifestations. On completion of the course students will have attained a sense of the cultural and global dimension of the fashion industry, of the challenging yet close relation it has established with art and have developed an informed sensibility with regards to all the above.

Prerequisite(s): None

HIS100

HISTORY OF DRESS AND COSTUME

Three (3) semester credits

This course covers the evolution of the History of Dress from ancient times to the present. Students study a wide historical, political, social and cultural context looking at aspects involved in sartorial cutting and construction, as well as the development of the productive systems of materials, accessories, jewels, hairstyles and makeup. The relationships between art and fashion are analyzed though the course of history, to make a comparison between past and contemporary fashion, dress and costume.

Prerequisite(s): None

MAC105

COLLEGE MATHEMATICS I

Three (3) semester credits

This course introduces students the basic concepts of college mathematics to include algebra and will follow a logical sequence for students to gain confidence in polynomials, equations, inequalities, the straight line, Cartesian coordinates, functions and graphs, systems of linear equations, logarithms and exponentials, matrix algebra, limit of a function, and derivate of a function and integral.

Prerequisite(s): None

SPC201

SPEECH

TEX200

FABRICS & MATERIALS

Three (3) semester credits

Students learn how to recognize, manipulate and ‘read’ the materials and fabrics used in the fashion industry. Fibers are classified and studied together with the main techniques of fabric manufacturing. The knowledge of their intrinsic properties including weaving, finishing and printing techniques, allows students to acquire the basic skills in order to identify a fabric and apply it to works in the fashion industry. The world of yarns, leather and materials are explored, with the aim of understanding the variety of technical/creative possibilities.

Prerequisite(s): None

TRE100

TREND FORECASTING

Three (3) semester credits

This course introduces students to the role of the trend forecaster, looking at trend prediction, as well as the various methods of forecasting in the Fashion and luxury industries. The theories, concepts and methods constitute a framework that will facilitate the student to understand, interpret and anticipate developments and change for the near future. Researching seasonal trends, color, social and economic trends, consumer preferences and cultural indicators increase student’s ability in successful analysis and review.

Prerequisite(s): None

Total Program Credits:

voices

Candela Ledesma - Fashion Studies

Istituto Marangoni Miami has offered me incredible support and innumerable experiences since the first day I started my Associates's program in Fashion Styling.

Download the Degree Programs Brochure

Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.

Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.

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