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Brand Building
Innovation & Technology Embracing the New Normal - LAFS

Throughout two weeks, participants will take fashion management courses that include:

  • Digital skills: exploring and learning new technologies within fashion.
  • Research methodologies: how to read trends, extracting information and themes.
  • Developing creative ideas and concepts: translating creative ideas into suitable aesthetics and market requirements.
  • The new buyer: fashion merchandising courses that cover how buying works in these times of hype, with case studies.
  • Target audience: how to define and create a digital strategy accordingly, with case studies.
  • Competitors analysis: how to and what we can learn from other player’s digital strategies, with case studies.
  • Sustainability: how to turn your brand into a sustainable brand, from store to Instagram and promotion, with case studies.
  • Visual research techniques and mind mapping.
  • Visual retailing: retail is now a costumer experience economy.
  • Future fashion: artificial intelligence and augmented reality.
  • Trends on social media channels, target audience and influencers.

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Brand Building

Innovation & Technology Embracing the New Normal – LAFS

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Raquel Lieven - Fashion Business

Marangoni’s Fashion Business course provided me with a real-time analysis of the fashion market as it grappled with the Covid pandemic. 

Download The Continuing Education Programs Brochure

Fashion courses are supported by lectures, workshops, and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are a variety of levels and course durations to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction to the fashion industry, which may help in decision making for future in-depth study or career path development.

Complete your information and download the Brochure about the Degree programs and Fashion Courses. There are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.

For more information, you can also visit our Instagram profile.