When I decided to study at Marangoni Miami I had a vague idea of what I wanted to do, and the course helped me fine-tune it until I was ready to launch my own swimwear brand.
- Program Objective
- Program Description
- Program Data
- Admissions Requirements
- Course Description
- Career Oportunities
- Istituto Marangoni Miami Tuition
The Master of Arts in Digital Communication & Social Media Strategy degree aims to provide an advanced and up-to-date knowledge of the role of social media platforms and how they are changing engagement between brands and consumers, specifically for the fashion and luxury goods industries.
This program is aimed at participants that have previous undergraduate level study or similar, or proven work experience, completing the course with skills in social media management for the fashion and luxury industries, with the ability to apply key digital communication channels and theories across all written, virtual and social media campaigns.
Over the course of 1.5 years participants are taught how to motivate, create desire, and build consumer engagement through omni-channel strategies channels in social media, digital campaigns, and communication in order to meet the expectations of a luxury brand’s global vision and strategy.
The MA in Digital Communication & Social Media Strategy is for professionals who are involved in many areas of the fashion system and those playing a very important role inside Fashion Houses, from creative direction, strategic positioning, communication planning and social media management.
The Digital Revolution is strongly impacting the Fashion Industry, generating a strong increase in professionalism, attention to engagement measurement and an incredible fragmentation of the traditional touch points, creating new, challenging, professional opportunities.
This postgraduate level course trains participants to anticipate and respond to developments in social media management, immersive digital experiences, creative direction and new digital consumer behaviors.
Through the exploration of the major theories and debates that dominate the contemporary fashion industry, they learn how the impact of digital technologies has changed the face of consumer engagement and this program looks at finding the right balance between different strategic and immersive activities, together with tools including viral platforms, social media, and using video and virtual reality to engage with final clients and intermediaries.
With a mix of lectures, real simulation projects, industry testimonials and written and oral practice, students will get an advanced and up-to-date knowledge of the digital languages, tools and process.
Participants will develop the intellectual skills to understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact, as well as being encouraged to evaluate the role of creativity in digital advertising and assess creative strategies and execution choices of different campaigns on a variety of social media platforms.
Along with professional direct links with fashion companies, industry projects and guest speakers all contribute to provide a detailed insight into the realities, and the opportunities, of social media management and digital communication.
This program is 36 semester credits and takes four (4) semesters to complete and can be completed in 1.5 years of full time and continuous enrollment. Courses are either one, two or three semester credits and the total program is 36 semester credits (2,700 clock hours).
Upon completion, graduates will receive a Master of Fine Arts in Digital Communication & Social Media Strategy.
2022 Academic Year:
Spring Semester starts: January 10th, 2022
Spring Semester ends: April 30th, 2022
Summer Semester starst: May 9th, 2022
Summer Semester ends: August 26th, 2022
Fall Semester starst: August 29th, 2022
Fall Semester ends: December 16th, 2022
2023 Academic Year:
Spring Semester starts: January 9th, 2023
Spring Semester ends: May 5th, 2023
Summer Semester starst: May 8th, 2023
Summer Semester ends: August 25th, 2023
Fall Semester starst: August 28th, 2023
Fall Semester ends: December 15th, 2023
To apply for admission to Istituto Marangoni Miami undergraduate programs, an applicant must:
- Submit a fully completed and signed application for admission including a personal statement that describes the applicant’s professional accomplishments and goals; and
- A non-refundable application fee of US $100.
To enroll, an applicant must complete the following:
- Complete a personal interview with an Admissions Director or Assistant Director. An in-person interview is preferred, however, for prospective students who are not located in the Miami area, a telephone or Skype interview is acceptable.
Provide evidence of high school completion, GED, or evidence of secondary education.
Complete a personal statement essay in 500 words or less as to what attending Istituto Marangoni would mean for them and their future career in the fashion industry.
Submit a Resume/CV with previous work experience or accomplishments.
Submit a fully completed and signed enrollment agreement.
Complete a financial plan with Student Financial Services.
Additional requirements for the graduate program.
In addition to the above requirements, applicants seeking admission to the graduate program must also provide:
- Evidence of the successful completion of a bachelor’s degree program.
- An updated resume or curriculum vitae.
- Students may submit a portfolio or samples of work; however, these are optional. Students who choose to submit, please
in case you have any additional question, you can email us at: firstname.lastname@example.org
DCSMS 526- 538
DCSMS 526 Internet Law & Ethics 1cr
DCSMS 527 Experiential Consumer Behaviors 2cr
DCSMS 528 Social Media Management & Analytics 3cr
DCSMS 529 Communication Strategies 3cr
DCSMS 530 The Evolution of Fashion Media 1cr
DCSMS 531 Research Methods 2cr (LBM514)
DCSMS 532 Digital Technologies & Creative Direction 3cr
DCSMS 533 Digital Advertising & Online Media 3cr
DCSMS 534 Email Marketing Strategies 1 cr
DCSMS 535 New Digital Tools 2 cr
DCSMS 536 Creative Content & Digital Writing 3 cr
DCSMS 537 Graphic Design, layout and post productions 3cr
DCSMS 538 Experiential Media 3cr
DCSMS 602 Capstone Project 6cr
- Total Program Credits: