While its location in the heart of Miami helps students acquire some of the culture and scenery of the city, the Marangoni classrooms uphold the traditional Italian culture and experience as the other European schools. Those who choose to study at IMM for the master’s degree in digital communication & social media strategy not only receive a high-quality education with a comprehensive curriculum but also a supportive network of peers, faculty, alumni, and instructors for guidance along the way, plus endless opportunities for professional growth with top brand names of the fashion and design industry. Interested participants of the master digital communication & social media strategy degree program await being part of the alumni community consisting of big names like Franco Moschino, Alessandro Sartori, and Domenico Dolce.
What Courses Will I Take in the Master of Digital Communication & Social Media Strategy Program?
Participants of the digital communication & social media strategy master’s degree will go through 36 credits hours on top of a previously completed bachelor’s degree. This master’s program strives to develop the vital skills in understanding the technological improvements and new platforms that are shifting the ways in which brands interact with their consumers. These courses will teach the students how to examine and apply key concepts of the communication channels across virtual, social, and written campaigns with the goal being to meet and exceed the expectations of the brand. Plus, there’s a focus on the connection between social media and consumers and their interaction with the brand through digital platforms. The learning environment at Marangoni Miami is arranged in small class sizes to provide individual attention to each student in order to support their strengths, improve their weaknesses, and guide them towards success.
Why Should I Attend the Master of Digital Communication & Social Media Strategy at Istituto Marangoni Miami?
Attendees of Istituto Marangoni Miami are not only provided with a high level education from international sourced and locally trained professionals but also up-to-date fashion tech, immersive classroom environments, a close-knit community on campus, and an array of opportunities to gain experience within the fashion industry. Plus, with a location in the heart of the Miami Design District, The Miami School of Fashion & Design allows students to explore the areas around the campus and become familiar with Miami which over time will develop as their second home. The following are just some events in which students have had the chance to attend and have participated in for a hands-on look at the world of fashion:
- Miami Art Basel
- Chanel Cruise Collection Runway Show
- Paraiso Miami Beach – Miami Swim Week
- National and International Fashion Weeks – Costa Rica, Dominican Republic, New York, Panama, etc.
- Collaborations and partnerships with brands like With Love Halston and Alexandre Birman
- Special guest visits, celebrity talks, and more!
What Can I Do with a Master in Digital Communication & Social Media Strategy?
A master in digital communication and social media strategy degree opens the door to multiple career paths for each student to pursue based on their interests. With a combination of creativity and business, this program trains students to specialize in roles like social media and digital manager, content creator, communication specialist, or brand management and innovation. The purpose of this master’s program is to create a connection between brands and their consumers through roles that help establish that link through creative direction, social media management, strategic and communication planning.
Average Salary for Careers with a Master Digital Communication & Social Media Strategy
Completing a master in digital communication and social media strategy degree grants access to the knowledge needed in the digital environment of the industry to create desire for the brand and establish consumer engagement based on the brand’s expected strategy and overall vision. The program highlights the importance of the link between social media, technology and digital platforms and consumers to improve the vision of the brand. The following are the most commonly known roles that branch out of a master’s in digital communication and social media strategy along with their corresponding average salaries per year:
- Content Creator: between $30,000 and $70,000
- Digital Creative Director: between $70,000 and $200,000
- Communication Specialist: between $35,000 and $85,000
- Social Media and Digital Manager: between $45,000 and $70,000
- Brand Management and Innovation: between $90,000 and $160,000
Admissions Criteria for Digital Communication & Social Media Strategy Master’s Degree
Submit an application to our master of digital communication and social media strategy program to advance in your professional career. Applications must be submitted by the deadline of the semester you’d like to enroll for. Every application requires a non-refundable $100 application fee. Once submitted, a Marangoni Miami coach will contact you to help organize the necessary documents for a complete applicant folder. The required information is the following:
- U.S. Identification
- Personal statement
- An updated resume/CV
- Declaration of finances
- Proof of high school completion, GED, or secondary education
- Proof of completion of a bachelor’s degree program
- A fully completed and signed enrollment agreement
- Optional: portfolio or samples of work
Once all documents are received and reviewed, an admissions interview will be arranged. The applicant will be notified of an admissions decision afterwards.
Note: Student vias are currently not available or being offered for our Master in Digital Communication and Social Media Strategy degree.
