DEADLINE TO APPLY: Thursday April 4th , 2024

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DEADLINE TO APPLY: Thursday April 4th , 2024

Alessandro De Pestel

Alessandro De Pestel

Marketing Strategies, Omnichannel, Consumer Engagement & Journey


Former Chief Marketing Officer, Under Armour Inc

Visiting Scholar and Professor

Areas:  Marketing Strategies, Omnichannel, Consumer Engagement & Journey


As the Chief Marketing Officer at Under Armour, Alessandro De Pestel led all aspects of the company’s global brand marketing strategy. Alessandro has expertise in developing brand equity and pioneering digital marketing across different cultures, nations and businesses.  He has more than 24 years of high-level global experience in communications and global marketing. He served previously as Executive Vice President of Marketing, Communications and Consumer Insights for Tommy Hilfilger Global/PVH Europe where he executed global alignment, planning and strategies to support the company’s product directives and initiatives.Prior to that, de Pestel served as International Communications Director for Christian Dior Parfums in France and as vice president of global marketing for Omega Watches in Switzerland.

Advisory Board Member, Università di Bologna school of Business

Education

LAW Degree, Università di Bologna

Master Marketing and Communication, IPSOA, Italy

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